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Barbara A. Daniels

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Member for
9 years 4 months 21 hours

Personal Info

Full Name
Barbara A. Daniels

Barbara A. Daniels is a Certified Social Media Consultant with more than 30 years of business experience at the executive level, including more than 18 years in the nonprofit sector. Barbara currently serves as a member of the Black Diamond Consulting Group of the Social Media Academy in Palo Alto, CA. Prior to practicing Social Media full-time as CEO of Caffe Social Media, Mrs. Daniels spent 15 years as Director of Operations for Greater Phoenix Leadership, Inc. (GPL), a CEO-led nonprofit organization comprised of local business and civic leaders engaged in resolving community issues. Barbara holds a Bachelor of Business Administration from Almeda University, and is a graduate of the Social Media Academy, and Valley Leadership's Leadership Institute, Class XXVI.

Barbara proudly serves as an active member of: AZIMA, Arizona Small Business Association (asba), SocialMediaAZ.org, Social Media Club - Phoenix Chapter, Association of Fundraising Professionals (AFP) - Phoenix Chapter, Valley Leadership Alumni Association, Arizona Citizens for the Arts, Americans for the Arts, National Association for Female Executives, American Business Women's Association, National Association of Professional Women, American Society of Notaries, Casa – Center for Prevention of Abuse and Violence, National Writers Union and served on the 2009 Community Leaders Breakfast Committee of the American Red Cross Grand Canyon Chapter.

Mrs. Daniels is a founding member of: XAIA of Arizona, Social Media Academy, Social Media Club, National Campaign for Tolerance and the National Trust for Historic Preservation. Barbara is a past director of Executive Women International and a past member of: the American Association for State and Local History, and Association of Personal Historians.

Barbara is happily married to her childhood sweetheart, Kevin Daniels. Barbara and Kevin have three daughters, Kara, Kaitlyn and Jenna, and three grandchildren, Madison, Thomas and Kaylee. In her spare time, Barbara enjoys fine coffee and espresso, red wine, reading, public speaking, networking, hiking, history, writing, capacity building, community service and spending time with family and friends.

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Professional Info

The Caffe Publishing Group LLC
Job Title
Founder, President & CEO
Business Website
Public Relations and Communications
Public Relations & Social Media
Business Description

Social Media Marketing Strategy: Assess needs, outline opportunities and prescribe specific actions for long-term social media success.

Social Profile Creation: Identify the social networks where the company should participate and where people are talking about the company, its officers and employees. Create and manage the company's social media profiles to attract visitors and leverage the shared conversation.

Community Monitoring: Monitor the communities most important to the company, track your brand or keywords across them, and proactively respond to both positive and negative mentions.

Measurement: Provide monthly reports that measure the company's enhanced presence in the social web as a result of our efforts on the company's behalf.

Blog Strategy Development: Work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community.

Community Building Strategy Development: Outline which communities merit monitoring, what the competition is doing and how you can logically enter these communities and form relationships. We can show you how to identify the important conversations in your industry and how to connect, engage and collaborate with your customers and strategic partners.

Social Media Assessment: An in-depth analysis of your site's presence across the various social networks and a strategy for ways to improve it. We provide suggestions for realistic options including niche opportunities and relevant mainstream tactics.

Competitive Analysis: Is your competition doing an amazing job with videos, blogs or community building? We'll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

Implementation Guidelines: We'll work with you to ensure the integrity of your brand, compliance with the different social mediums and best practices for future development and communication.

2824 North Power Road
Address Line 2
Suite 113-137
(480) 326-1065

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