- Member for
- 8 years 4 months 2 weeks
- Full Name
- Louie Picazo
Identify, develop, and evaluate marketing strategies, based on knowledge of established objectives, market characteristics, and cost factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Produced radio and internet campaigns for franchisees.
Direct the hiring, training, and performance evaluations of marketing and territory sales staff and oversee their daily activities.
Develop and negotiate contracts for company executives and owners agents to manage and expand our product distribution channels as well as develop and maintain exsisting relationships with current customers.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
Consult with local and multi-state agents/brokers to gain advice regarding the types of products or services expected to be in demand within that region.
Conduct economic and commercial surveys to identify potential markets for products and services.
- Picazo & Associates, LLC
- Job Title
- Management Consulting
- Insurance & Financial Service
- (623) 826-6166