by Wendy Kenney (Apr 7, 2010)
Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands of dollars in free publicity just by running a contest!
Secondly, everyone who enters the contest become a prospect for your business! Make sure you send contestants to your website where they must submit at least a name and email address to enter. In your rules, make sure you state that by entering, they are agreeing to receive email communication from your company.