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6 Unheard of Social Media Tools You Need to Know

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by Justin McGill (Jan 16, 2013)

With social media tools seemingly popping up on daily basis, it can be a little overwhelming when it comes to managing social media efforts. Here are 6 social media tools that have stood the test of time (which is to say in this rapidly advancing technical age, that they have been around for over a year):

5 Types of Quality Blog Content to Engage Your Audience

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by Justin McGill (Nov 14, 2012)

Nothing is more annoying to your customers than useless blog content popping into their RSS feeds. When a business chooses to provide blog content, that content should be created with a purpose. The idea in most cases is not to sell, but to engage. You want to create and develop a "fan base." Read on for five quality types of blog content for your business audience.

Informative

Improve Website Messaging by Creating a Buyer's Persona

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by Justin McGill (Sep 19, 2012)

 

In order to make your website content effective, you need to have a buyer’s persona in mind. Take a minute and imagine yourself as your ideal customer. Pull up your website and read the message your website is sending. Does it feel like it resonates? Is it speaking to you (the ideal customer), or is it filled with “we do this, we do that” type of content?

Balancing Images and Content to Improve Conversions

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by Justin McGill (Aug 15, 2012)

When it comes to web design for business, many underestimate the importance and power of visual balance. Perception, especially in a fast moving visual world like the web, may mean the difference between a customer reaching for his or her wallet--or just moving on to the next Google result. So what does balance do to improve those conversion rates—and what exactly is balance, anyway?

What is Balance?

4 Examples of Companies Leveraging Social Media

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by Justin McGill (Jul 18, 2012)

Companies from every industry are adapting their marketing plans, business strategies and customer service approaches to include social media. And, in nearly all cases, it has proved successful. The following details brands that have successful embraced social media and made it a flourishing facet of their business.

Engineers, Blogging?

10 Lead Generating Tools Any Business Can Use

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by Justin McGill (Jun 20, 2012)

Throughout the years business owners have relied on leads from a variety of sources to generate new customers for their products. Whether you’re in the process of beginning a new business or looking to drum up some more sales, here are some ideas to get you started.

1. Develop Your Unique Selling Proposition

How to Leverage Alerts and RSS Feeds For Your Business

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by Justin McGill (Jun 5, 2012)

Many web designers and social networking gurus often comment on the directionless approach many businesses take to web marketing. There are so many buzzwords floating around—web, cloud, Facebook, social networking, Twitter—that many businesses would much rather have an individual or agency “make it happen” than make it happen with purpose.

Networking 101 For Dummies

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by Justin McGill (May 22, 2012)

Networking is a critical skill for any business professional to develop. Developing a network of contacts is an important part of getting new clients, building relationships with suppliers and other business people in your field, and even for finding a job in the future. Networking can be intimidating, but it doesn’t have to be. Networking is really just a fancy name for making friends or building relationships, and it works best when it’s viewed that way, instead of looking at networking as a purely mercenary activity. Here are some quick tips for networking:

Small Business Guide to Integrating Social Media

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by Justin McGill (Apr 18, 2012)

“Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.” - Brian Solis on the 10 Stages of Social Media Business Intergration

Solis said it best. Social media integration is a step by step process that takes time, patience and dedication. Make going social a process in which you execute step by step, carefully and knowledgably.

7 Step Program to Creating Memorable Content

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by Justin McGill (Apr 3, 2012)

Writing purposeful blog content not only secures reader, but it also keeps your thoughts on the big picture and purpose for your blog. Create memorable content by keeping these seven steps in mind:

1. Don’t Think of Yourself as “Just another Blogger”

Whether you’re in the process of planning a new blog or looking to spice up your current posts, don’t think of yourself as an ordinary blogger. Think of yourself as an artist bringing your very best masterpiece to your followers every single time.