by Amanda Miller (Apr 22, 2014)
Content is a vital component of your marketing efforts; obviously, marketing won’t work without something to say. The question is, of course, what to say … and how, where, and why. Before you get started with all of that, you have a few other things to ask yourself about your business first. Unfortunately, too many businesses just launch a campaign without doing their homework — and then are curious as to why their efforts fail.