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Wendy's Small Biz Marketing Blog

Protect Yourself on Facebook: 7 Tips You Need to Know

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by Wendy Kenney (Jun 19, 2011)

"In a speech recently, someone asked me what the difference was between LinkedIn, Facebook, and Twitter.  I said, “Facebook is a Bar; LinkedIn is a Business Club, and Twitter is a Megaphone attached to a Water Cooler.  The one most likely to be hacked and spammed is Facebook.”  Beth Terry, The Cactus Wrangler, Professional Speaker”

Win Business Awards and Boost Your Biz

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by Wendy Kenney (May 21, 2011)

We had an exciting week at 23 Kazoos!  Two of our clients won awards from the 

9 Ways to Tap into Testimonials to Attract More Customers

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by Wendy Kenney (May 14, 2011)

Has this ever happened to you?  You decided to go to a new restaurant to eat dinner, but when you arrived at the establishment there were no cars (or very few cars) in the parking lot and so you changed your mind about going there.  I know I have done this many times figuring that if there weren’t very many customers at the restaurant; it must not be a very good place to eat.

The Latest Google Updates and How They Affect Your Website

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by Wendy Kenney (May 8, 2011)

 

Google is always changing things and as small business owners who count on Google for new customers, we need to keep up on what’s going on because it impacts our business.  Here are some of the recent changes, and some tips on what you can do to take advantage of those changes to better market your business.

 

The Latest Google Updates and How They Affect Your Website

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by Wendy Kenney (May 8, 2011)

 

Google is always changing things and as small business owners who count on Google for new customers, we need to keep up on what’s going on because it impacts our business.  Here are some of the recent changes, and some tips on what you can do to take advantage of those changes to better market your business.

 

9 of the Best Mobile Coupon Apps for Marketing Your Business

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by Wendy Kenney (Apr 24, 2011)

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing.  According to comScore, a digital mark

How One Tweet Turned into a Story Seen Nationwide

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by Wendy Kenney (Apr 18, 2011)

Great post from Phoenix Publicity Expert Joe Cockrell @JoePRGuy  about how one tweet resulted in media attention for his client.      Great info.

 

http://www.joeprguy.com/2011/04/14/tweet-to-local-reporter-turns-into-tv-story-seen-all-over-the-u-s/#more-2088

 

The worst number in business

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by Wendy Kenney (Apr 3, 2011)

Dan Kennedy writes that the "worst number in business is number one" referring to a business's tendency to rely on only one  sure thing.  I hear this all the time.  "I get all my business by referral."  "I get all my business from Google."  "I only work in the XYZ industry."  If we've learned anything in the last couple of years, I hope that we've learned that things change, and often quickly.  Reliance on any one thing is a recipe for going out of business.

Want people to call you? Speak!

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by Wendy Kenney (Mar 27, 2011)

I've been a professional speaker for many years and it’s been a tremendous boon to my business.  In any given year, speaking generates at least 30% of my new clients.   But you don't need to be a professional marketing speaker to leverage speaking in your business.

Why Advertising Doesn't Work

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by Wendy Kenney (Feb 27, 2011)

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work?  I have, many times.