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The Grammar Doctor's Blog

Easy Steps to Add a Blog to Your Website

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by Amanda Collins (Jul 20, 2014)

 

You’ve heard it before: blog! Blog often and blog on your website. But have you ever wondered why you’ve been urged to blog? And, perhaps more importantly, have you been wondering what to blog about in the first place? Read on, and I’ll give you the answer to both.

 

 

 

Three Things Your Content Marketing May Be Missing

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by Amanda Collins (Apr 22, 2014)

Content is a vital component of your marketing efforts; obviously, marketing won’t work without something to say. The question is, of course, what to say … and how, where, and why. Before you get started with all of that, you have a few other things to ask yourself about your business first. Unfortunately, too many businesses just launch a campaign without doing their homework — and then are curious as to why their efforts fail.

Has Video Overtaken Written Content as King?

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by Amanda Collins (Apr 9, 2014)

“The king is dead. Long live the king.” That could be the mantra for video-production companies that believe the old king, content, has seen his time and needs to make way for the new king, video. But don’t get ready for the coronation just yet. While some people do prefer videos — and with Google’s ownership of YouTube, their SEO strength is warranted — written content has many benefits that will appeal to a wide audience for years to come.

How to Incorporate Great Content into Your 2014 Marketing Plan

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by Amanda Collins (Dec 16, 2013)

Can you believe there are only a couple of weeks of 2013 left? Maybe I'm just getting older, but it seems as if time moves faster and faster each year. Now I'm sitting here wondering how to make next year even more successful than this one. I bet you're doing the same. One thing you really must consider either incorporating, continuing, or boosting is your content marketing. This is a vast area, so let's just focus on the biggies.

Social Media

The Power of GREAT Content

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by Amanda Collins (Jun 5, 2012)

Recently, people have been coming out of the woodwork offering me actual J.O.B.s as a copywriter. While I am certainly flattered, I am quite content to have my own company and create my schedule as I see fit. But this influx of companies looking for copywriters got me thinking that there are few great writers out there AND businesses are seeing how important content is in achieving better Google rankings and sending more traffic on their sites, not to mention in offline copy. So what's the deal?

Holiday Remembrances

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by Amanda Collins (Dec 13, 2011)

This time of year, we reflect on the past year and look forward to the coming turn of the calendar and how we can improve our lives and business. But have you really sat down and said thank you to everyone in your life who's been influential or helpful in 2011? Have you sent a note of gratitude andholiday well wishes to your client base? If not, you're missing a grand opportunity.

Consistency is Key: Transforming Social Media Marketing to Proven Results

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by Amanda Collins (Nov 28, 2011)

Although there are many professionals out there positioning themselves as "social media experts," the truth is that the medium is dynamic; there are very few true experts in the field. The rest of us may have some talents that differentiate us from the herd, but we're all trudging along, testing new things and learning new skills every day.

Dress for Success

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by Amanda Collins (Nov 11, 2011)

Have you ever met someone whose appearance doesn’t match her profession? In other words, she doesn’t walk her talk. Think about it: a designer who can’t put together an outfit… a personal trainer who’s overweight…a life coach who’s suffering from depression…a mortgage professional who had to file bankruptcy and lost his home. What’s your opinion of those people? Oftentimes, we don’t give them the benefit of the doubt; we move on for someone who fits more with whatever it is he’s selling.