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Sally's Appreciation Marketing Blog

Customer Service -The Greatest Gift

One of the biggest mistakes a company can make when dealing with their customers is to only look at the immediate effects of a decision and not take the long term effects into consideration. We all know that it can be very costly to earn the business of a single new customer. Once we have them, we need to keep them -almost at any cost.

Don't Ever Get Too Busy

If you are like most business professionals, you are pulled in many directions on a daily basis. Sometimes even more often. It is easy to get bogged down in the mundane tasks necessary to keep your business moving forward. BEWARE!

Although business must get done, be careful to not get so busy that you lose focus on what’s important – and in case you didn’t know, it’s people and relationships. I attended a luncheon/conference and heard Sharon Lechter, co-author of Rich Dad Poor Dad, say “Focus on your people more than your profits”.

What Do Women Want

While this question has stumped many men for years, it’s something that as a business owner you need to know. Although women may represent half of the total consumer market, they do make or influence the majority of all purchasing decisions.

Simple Appreciation Goes A Long Way

Surely you have received the same lesson that everyone is taught early in life. Mom is close by. Somebody gives you a treat or does something nice and you hear the ever familiar words, “What do we say?”. Although mom’s voice and tone most likely changed a bit as you grew from two to twelve and beyond, the message is still the same “Don’t forget to say thank you”.

Boost Business By Giving Stuff Away

Have you heard the story about the two guys selling watermelons?

And The Winner Is...

Whether you are looking to create a bigger list of prospects or generate an increase in your company sales, contests are a great catalyst to accomplishing your goals.

Contests come in many forms and can be done both online and off. The possibilities are endless. Below are just a few ideas to get you started:

Drawings – entrance requires a form to be filled out that just includes a name and email address. You can always ask for more later, but asking for alot of personal information up front will reduce your entries.

No Strings Attached

Imagine...  Your name was just called, you are the lucky winner of the raffle, you rush to the front of the room to claim your prize.  It's an envelope and you wonder what's inside as you excitedly walk back to your seat.  You can't wait to open it to see what you won.  Is it a gift certificate to a restaurant, a gift card to a local store???  Guess again - it's a discount on products or services...