by Wendy Kenney (Oct 11, 2010)
"BRAND = CUSTOMER EXPERIENCE / TIME"
"Branding is all about sending a strong and consistent message."
"It is the emotional and psychological relationship you have with your customers. Strong brands elicit thoughts, emotions, and sometimes physiological responses from customers."
I like what Chris Brogan says, "A strong personal brand is a mix of reputation, trust, attention, and execution."
So as you brand yourself, here are some things to keep in mind.
The elements of a brand: