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Two Thoughts on 'A New Approach'

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by David Cooke (Nov 22, 2010)

“If it's a new problem, perhaps it demands a new approach. If it's an old problem, it certainly does.” ~Seth Godin

I was in the process of contemplating a blog post about change when I read this quote by Seth Godin. Change is that word linked to so many descriptors. Words like fear, discomfort, opportunity readily come to mind. Yet, change is how we discover and embrace how doing something differently gets us off the insanity bus and gives us an opportunity to generate a different outcome.

5 Holiday Marketing Ideas

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by Wendy Kenney (Nov 21, 2010)

The holiday season can be a time of information and activity overload for many people, making it difficult to get your message across. This year, I propose going again the flow in your holiday marketing by doing something different. Here are 5 holiday marketing ideas that will help you stand out from the crowd.

5 Holiday Marketing Ideas

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by Wendy Kenney (Nov 21, 2010)

The holiday season can be a time of information and activity overload for many people, making it difficult to get your message across. This year, I propose going again the flow in your holiday marketing by doing something different. Here are 5 holiday marketing ideas that will help you stand out from the crowd.

30 Seconds of Glory

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by Amanda Collins (Nov 19, 2010)

Whether you're a business professional, job seeker, or entrepreneur, you're going to be asked, "What do you do?" If ever you've networked or been given the opportunity to share your worth in a "commercial," you know that getting across a clear and concise message can be the difference between being asked for your card or being left in the cold.

Job Opportunity: Admissions Representative

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by Mitra Khamedoost (Nov 18, 2010)

Keller Graduate School of Management is looking for the right person to fill the Admissions Representative position at the Northeast Phoenix Center.

Write it Right

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by Amanda Collins (Nov 16, 2010)

Recently, I've been seeing a lot of misused words - on websites, emails, and social-media status updates. Writers have been using premiere (the first) in place of premier (the best) or then (a time) in place of than (comparison), just to name two misused words. Simple mistakes that could have been avoided had the writers only proofread their materials.

Happy Anniversary!

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by Sally Liddicoat (Nov 16, 2010)

Can you believe it’s been a year?

Anniversaries are very important milestones. Whether it’s a wedding anniversary or a business anniversary, neither should be overlooked. Both are meant to be celebrated!

Facebook Rolls Out Next Evolution In Facebook Messaging

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by Wendy Kenney (Nov 15, 2010)

This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.”

According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation. Zuckerberg says that this platform enables users to have “conversations with people that they care about the most no matter what method they prefer to communicate.”

Systemizing Your Business

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by Bill Stack (Nov 14, 2010)

Effective systems can save you and your team both time and money. The basic rule for systemizing is “systemize the routine, humanize the exception.” Anything that can’t be systemized needs to be run by people. Always look at putting a system in place rather than employing more people. A system means that things are done consistently, regardless of the team member.

Remember…
- Systems run your business…
- People run your systems…
- You lead your people…

There are four basic steps to systemization…

Phoenix Charities Holiday Navigation - Part I

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by Jennifer Jackson (JJ) (Nov 13, 2010)

Tis that time of year again when our busy schedules become even more hectic and we’re bombarded with holiday everything!

"Geithner Defense" fails in Tax Court

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by Aaron Blau (Nov 12, 2010)

The US Tax Court recently published a decision concerning Mr. and Mrs. Phu Au. Under audit, the taxpayers failed to substantiate $40,488 of gambling losses for the year.

Taxpayers are allowed to claim gambling losses to the extent of their gambling winnings. In other words, the Internal Revenue Code allows you to "break even," but if you come out of pocket for your losses, you can not use those losses to offset your other income.

In the Au case, losses were claimed with no corresponding winnings.

4 Methods that Will Dramatically Increase Your PPC Click-Through Rate

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by Justin McGill (Nov 11, 2010)

PPC (pay per click) marketing can be a difficult game to master. If you’re fairly new to PPC, you may quickly realize that it’s hard to generate clicks to your offer. In addition, it’s important that these clicks convert into sales, subscribers, etc. In this article we’ll be discussing four powerful methods that will not only increase your click-through rate, but also ensure that these clicks produce a positive return on your investment.

Method #1 – Adding a price to your headline.

Productivity Tips - How To Come Up With Ideas For Your blog Posts

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by Ely Delaney (Nov 10, 2010)

It's more and more common for not only businesses, but individuals for companies to have blogs to share their information with prospective clients and customers in order to build the relationship and educate people on their products and services.

If you don't have a blog yet, you need one. Plain and simple.

But, the biggest question I get from people about blogs is what to write about and how to keep coming up with content.

The Change You Don't Understand

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by David Cooke (Nov 9, 2010)

Having spent a great deal of time with business owners lately, one of their biggest challenges and frustrations is getting their sales up. Most of their comments trend toward the following threads:

• New customers are taking forever to make decisions
• Existing customers have cut back on their spending or,
• Are actively looking for ways to save money and cut costs
• Good salespeople – the ones who want to work hard – are hard to find.

Top Job Interview Tips

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by Amanda Collins (Nov 7, 2010)

A résumé's main goal is to secure an interview by sharing enough information for an employer to want to know more. But what if the résumé works, yet you're still not landing a position? The answer may be in the interview, and by applying these simple tips, you may find greatly improved results.

How to use Facebook Deals to Attract New Customers

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by Wendy Kenney (Nov 7, 2010)

Facebook recently implemented the “Deals” feature for businesses on Facebook Places, the GPS enabled check-in feature available on many mobile phones.

According to Facebook,

“Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty.”
At first the “Deals” function was limited to a few select businesses. However, lately, I have seen the Deals function expanded to include many more. You may have this functionality available on your page.

Have People Problems? Look below the water line.

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by Bill Stack (Nov 7, 2010)

On April 14, 1912, the luxury ocean liner, The Titanic, while on its maiden voyage in the North Atlantic, struck an iceberg and sank within hours, taking with it some 1,500 passengers. While the crew did their best to avoid the visible part of the iceberg, it was ultimately what they couldn’t see below the water line that sank the ship.

Aaron Blau appears on KFNN's "Talk Real Estate Arizona" Today!

Aaron Blau appears on KFNN's "Talk Real Estate Arizona" Today!'s picture
by Aaron Blau (Nov 2, 2010)

Aaron Blau will be joining hosts Laura Bramnick (Attorney, Berens Kozub Klobberdanz, PLC) and Allen Butler (Attorney, Butler Law Office) discussing Real Estate Tax Issues.

We will be focusing in on the tax ramifications of short sales and foreclosures, and discussing other special real estate issues, and emphasizing the importance of using a tax professional when preparing tax returns in years when these transactions occur.

Reaching your Goals in Business (and Elsewhere).

Reaching your Goals in Business (and Elsewhere).'s picture
by Bill Stack (Nov 1, 2010)

1 Choose a main focus.
Choose one main area of life to focus on. This makes it easier to actually get a lot of things done and taking massive action instead of getting lost in too many commitments and getting worn out by trying to balance all areas of life.
Think about what area of your life that you really want to focus on. It may be the area you know deep down that needs to most improvement. Or the area that you think you will reap the greatest rewards by improving.
2 Find a way that fits you.

2010 Filing Season Statistics

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by Aaron Blau (Oct 27, 2010)

Through April 30, 2010, the IRS received nearly 130 million income tax returns. About 64 percent were prepared by tax professionals. 96 million people filed for cumulative refunds of $277.983 billion dollars, an average of $2,887 per taxpayer.

What would YOU do with an average of $241 more cash per month?

  • Pay off your mortgage faster (potential savings of $103,000)?
  • Pay down your credit cards (improves credit score and saves up to $70 a month in interest)?
  • Substantiating Meals & Entertainment

    Substantiating Meals & Entertainment's picture
    by Aaron Blau (Oct 26, 2010)

    Although the computer age and modern telecommunications have reduced the need for in-person contact, it is still sometimes necessary for businesses to send employees out of town on business, or to entertain clients and customers. How travel and entertainment expenses are handled can have an impact on your net income, your paperwork burden, and on the tax results for you and your employees.

    Nice to meet you!

    Nice to meet you!'s picture
    by Aaron Blau (Oct 26, 2010)

    I look forward to getting to know you! I'll be here to keep you up-to-date on all of the small business accounting and tax information that you need! Additionally, I'll be frequently posting about recent court cases that have tax implications on you!

    Of course, this blog is for you, so if you have any questions, please feel free to e-mail me at aaron@blauco.com.

    Job Opportunity: Southern CPA firm seeks Auditor

    Job Opportunity: Southern CPA firm seeks Auditor's picture
    by Mitra Khamedoost (Oct 26, 2010)

    An Alabama CPA firm seeks auditor with minimum two years experience conducting external and internal audits. Regional firm, mid-size firm offers partnership potential. Relocation costs negotiable. No third parties please.

    Requirements include:

    Community Announcement: Show your support for the Arizona Animal Welfare League & SPCA at the Arizona Halloween Music Festival

    Community Announcement: Show your support for the Arizona Animal Welfare League & SPCA at the Arizona Halloween Music Festival's picture
    by Mitra Khamedoost (Oct 21, 2010)

    Phoenix VIP Events, X103.9 and Rockford Fosgate announce the 2nd Annual Arizona Halloween Music Festival benefiting the Arizona Animal Welfare League & SPCA with an adoption day, sponsorship and foster care drive and raffle hosted by Eileen Proctor and comedian Tony Vicich. This free family-friendly (yes, that includes Fido) event will be held Saturday October 30th from 10am-4pm at Versus Sports Grill at the corner of 90th Street and Via Linda in Scottsdale. The festivities will continue with happy hour specials from 4-8pm and an animal-themed costume ball from 8pm-1am.

    3 Keys to Money Mastery in Your Business

    3 Keys to Money Mastery in Your Business's picture
    by Bill Stack (Oct 17, 2010)

    In my seminars (see the NP Event Calendar for the next one), I've discussed the importance of building a strong team (area one) and strong time management (area two) in a business. The third area that business owners need control of is money. For most business owners, money is a very sensitive topic. Money is a resource that can be plentiful at one moment and completely gone the next. Money concerns probably keep business owners awake at night more than any other business issue.

    Pink!

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    by Jennifer Jackson (JJ) (Oct 17, 2010)

    1,529,560/ 1,500/569,940; Do you know what these numbers represent?

    If you’ve been watching football lately or anything in the media you’ll notice everything PINK in honor of breast cancer awareness month. It’s in this spirit that I decided to focus on the American Cancer Society and their local branch here in Phoenix along with cancer survivors for my dedicated PINK blog.

    4 Stupid Marketing Myths Debunked

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    by Wendy Kenney (Oct 16, 2010)

    Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain myths about marketing. Sorry, but I’m here to debunk those myths. Here’s the top 4.

    Comfortably Numb

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    by David Cooke (Oct 14, 2010)

    For those who haven't seen or heard from me in a while, there is a simple explanation for it -- I am in transition. Like many of you, the past eighteen months have featured a variety of experiences ranging from stuck, to frustrated, to fearful, to enlightened. And, I have gone through some of these cycles a couple of times.

    Right now, I am in a different type of enlightenment phase where I am getting comfortable with being a little uncomfortable. I like to call it "comfortably numb".

    Your Personal Brand, Part I

    Your Personal Brand, Part I's picture
    by Wendy Kenney (Oct 11, 2010)

    "BRAND = CUSTOMER EXPERIENCE / TIME"

    "Branding is all about sending a strong and consistent message."

    "It is the emotional and psychological relationship you have with your customers. Strong brands elicit thoughts, emotions, and sometimes physiological responses from customers."

    I like what Chris Brogan says, "A strong personal brand is a mix of reputation, trust, attention, and execution."

    So as you brand yourself, here are some things to keep in mind.

    The elements of a brand:

    Brand Position

    Don't some of the best things happen in Vegas? A recap of the Perfect Business Summit 2010

    Don't some of the best things happen in Vegas? A recap of the Perfect Business Summit 2010's picture
    by Gelie Akhenblit (Oct 10, 2010)

    From the moment that I found out about the Perfect Business Summit (which was only 3 weeks ago from a FB posting), I knew that I had to attend. This event boasted 60 life-changing speakers that included some of the most recognized names in today's "business" world and there was NO way I was going to miss it. 

    I'm definitely not a big fan of "rah rah" seminars and I was hoping this wouldn't be the case here. It wasn't. Phew!! 

    Leadership. Who is Driving Your Business?

    Leadership. Who is Driving Your Business?'s picture
    by Bill Stack (Oct 10, 2010)

    When business performance needs to be improved, it may well be wise to start the improvement process by first exploring the source of the leadership in that business. From my coaching experience I have found in many instances, that where a business is not performing, the leadership direction is unclear and is not understood by the team.

    What You Sell vs. What Your Customers Buy

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    by Amanda Collins (Oct 10, 2010)

    I recently was sitting down with a colleague and potential client when the topic of what we do naturally came into play. He had a viewpoint I share but see infrequently from other business professionals: what you sell is different than what your customers buy.

    Of course, you sell your service or product, and while your customers are buying that tangible thing, what they're buying beneath the surface is something different. They may be buying peace of mind, professionalism, an improved image, or any variety of things.

    You may be thinking, "That's great, but why does it matter?"

    Hold Your Horses!

    Hold Your Horses!'s picture
    by Jennifer Jackson (JJ) (Oct 10, 2010)

    I would have to agree with Winston Churchill when he stated, “There is something about the outside of a horse that is good for the inside of a man.”

    Why Poor Client Database Management Can Hurt You and WHAT TO DO About It To Help You...

    Why Poor Client Database Management Can Hurt You and WHAT TO DO About It To Help You...'s picture
    by Bill Stack (Oct 4, 2010)

    FOR SMALL BUSINESSES on a small budget a good database is a cost-effective marketing tool that can increase the sale value of your business and make you more attractive to partners who may want to conduct co-marketing activities.

    Three Ways to Engage Bloggers

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    by David Cooke (Oct 4, 2010)

    Having been actively involved and engaged in this social media "thing" for over three years (my first blog post was May 2007), one thing I have learned is that effective content must resonate with the reader.  I can easily share my opinions, insights, passions on any of my three blog sites.  I can comfortably tell you what you need to know and what I understand as it relates to just about anything.

    Until my story, my message, or my ideas resonates with you personally, all it is words-- a lecture, an article, a positioning paper. 

    Productivity Tip: The Mad Dash To Getting Things Done

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    by Ely Delaney (Oct 4, 2010)

    Did you ever notice that most of the time you do your best work under pressure? If you have a deadline that you just HAVE to have something completed, you usually get it done?

    Amazing how that works.

    The Power of Priorities

    The Power of Priorities's picture
    by Bill Stack (Oct 3, 2010)

    There are two things that business people find very challenging: thinking ahead and doing things in order of importance

    Doing these two things makes the difference between success in business and just surviving. And the same is true for all areas of our lives.

    Leadership trainer and author John Maxwell says, “thinking ahead and prioritizing responsibilities marks the major differences between a leader and a follower.”

    Job Opportunity: Goodwill Staffing Solutions now hiring!

    Job Opportunity: Goodwill Staffing Solutions now hiring!'s picture
    by Mitra Khamedoost (Sep 27, 2010)

    Goodwill Staffing Solutions is currently interviewing and hiring for:

    Paralegal – $10.00/hr
    a. Daily Duties:
    Working at an immigration law firm. Filling out forms for immigration purposes, from permanent resident cards, legally authorized alien forms, visa sponsorships, etc. Answer phones and interact with clients.
    b. Requirements:

    Community Announcement: MPI Provides Job Source for Meeting Industry

    Community Announcement: MPI Provides Job Source for Meeting Industry's picture
    by Mitra Khamedoost (Sep 27, 2010)

    Local MPI Chapter Website features Career Connections

    The Arizona Sunbelt Chapter of Meeting Professionals International (MPI) provides a successful job bank for local meeting professionals throughout the Valley. The Career Connections webpage currently features 12 available positions, as well as internship opportunities. The website can also post résumés of MPI members seeking positions in the industry. For more information, visit www.azmpi.org.

    Productivity Tip: Are You Stalking Your Customers?

    Productivity Tip: Are You Stalking Your Customers?'s picture
    by Ely Delaney (Sep 27, 2010)

    When it comes to customers, no one wants to be known as a stalker right?

    But, ethical stalking can come in handy when you are looking to connect better with your customers and prospects.

    Any good sales person knows that you want to know everything you can about a customers before talking to them. It helps them with the sales, right?

    You can build the relationship faster and easier if you know who you are talking to more.

    The Importance of Protecting Your Intellectual Property

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    by Bill Stack (Sep 27, 2010)

    Starting a business can seem like a daunting endeavor. From creating every component of your company to implementing all your ideas realistically, there are several tasks that must be completed before a business can successfully be formed. Because you put so much work into getting your business going and the development of your ideas, it is important you know what methods can be used to protect your interests and your business endeavours.

    The power of "I am"

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    by Amanda Collins (Sep 23, 2010)

    As an avid networker, I regularly attend a variety of workshops, events, and presentations. Last week, I found myself at an event called "Connect and Grow," where Alison Arnold, Ph.D. (Doc Ali) shared that the two most powerful words in the English language are "I am." It got me thinking about not only that phrase but also the power of words in general.

    Job Opportunity: Human Resource Solutions Sales Rep

    Job Opportunity: Human Resource Solutions Sales Rep's picture
    by Mitra Khamedoost (Sep 23, 2010)

    This company is a recognized leader in the payroll and human resource industry, serving approximately 554,000 businesses nationwide as of May 31, 2009. They offer an ever-growing variety of payroll and human resource products and services that help clients do what they do best — run their business. From calculating payroll and filing tax payments to administering retirement plans and workers' compensation, this company gives its clients relief from administrative hassles so they can focus on their bottom line.

    Community Announcement: Race for the Cure... eHealth Trust wants to sponsor your team!

    Community Announcement: Race for the Cure... eHealth Trust wants to sponsor your team!'s picture
    by Mitra Khamedoost (Sep 23, 2010)

    This note came through from one of our members… Are you interested in getting sponsored for 'Race for the Cure'?

    Community Announcement: Raise Awareness and Recognize World Habitat Day on October 4th

    Community Announcement: Raise Awareness and Recognize World Habitat Day on October 4th's picture
    by Mitra Khamedoost (Sep 23, 2010)

    On Oct. 4, 2010, in recognition of World Habitat Day, Habitat for Humanity will raise awareness of the need for improved shelter and highlight Habitat’s priorities: theworldwide connection between human health and housing, and, in the United States, neighborhood revitalization. These themes echo the United Nations’ chosen theme for 2010 for events in the host city of Shanghai, China and the rest of the world: “Better City, Better Life.”

    One of My Business Coaching Principles Is People Plus Systems Equals Great Conversion Rates

    One of My Business Coaching Principles Is People Plus Systems Equals Great Conversion Rates's picture
    by Bill Stack (Sep 19, 2010)

    People Plus Systems Equals Great Sales …

    – When you ask many of the greatest salespeople in history what their secret is many would answer – personality. But when asked how to quantify and teach personality to others, these super salespeople are often stumped. Teaching great sales involves a major re-education and a focus on systems that make sales simple.

    Use Social Media To Build Buzz for Your Biz

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    by Wendy Kenney (Sep 19, 2010)

    Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers have a voice in the marketplace and their voices are loud and clear.

    Differentiate yourself through added value

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    by Amanda Collins (Sep 19, 2010)

    As the unemployment rate continues to remain high and consumers are watching every penny they spend, one of the best ways business professionals and companies can differentiate themselves is by sharing added value with their clients. But does that mean you need to cut your prices? Not necessarily. Many services have actually increased in price - but the difference is that clients perceive there is value included in that price. The key is to determine what your clients want and then implement it. Here are some suggestions to get you started:

    Beer for Brains

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    by Jennifer Jackson (JJ) (Sep 17, 2010)

    I always knew there would come a day where I could tell my parents that my beer drinking college days were good for me. Mom and Dad, I’m happy to report that I was supporting the Beer for Brains Foundation!! (minus the keg stand that i tried that one time :)

    After last week’s heavy hitting topic, I’m happy to say that this blog is all about fun times supporting The Barrow Brain Tumor Research Center in Phoenix with” Beer for Brains”; the foundation dedicated to fighting brain cancer.

    Job Opportunity: Inside Sales - Direct Hire (Not a Contract) - Starting in two weeks!

    Job Opportunity: Inside Sales - Direct Hire (Not a Contract) - Starting in two weeks!'s picture
    by Mitra Khamedoost (Sep 16, 2010)

    The position is with is with a company that was tapped as one of the Top 50 World’s Most Valuable Internet Startups. If you are smart, hard working, motivated, and entrepreneurial, this is a fantastic opportunity!

    To fuel stunning growth, our online marketing client plans to double their all-star sales team in 2010. We are looking for ambitious individuals with the ability to identify and close business. The ideal person is a self starter and hungry to prove their potential. We want proactive individuals who aren’t afraid to dive in head first and acquire new business.

    Job Opportunity: Human Resources Sales Rep/401 K

    Job Opportunity: Human Resources Sales Rep/401 K's picture
    by Mitra Khamedoost (Sep 14, 2010)

    This company is a top national provider of payroll, outsourced human resource services, and benefits solutions for businesses in the U.S. Their core client is the small- to medium-sized company, but they also meet the special needs of larger businesses with its Major Market Services. They have more than 10,000 employees working in 100 offices and serving over 525,000 businesses nationwide They are currently seeking a SALES PROFESSIONAL based in Tucson with a hunter mentality and an eagerness to drive new business development in its Human Resource Services (HRS) division.

    Job Opportunity: SAP Staff Accountant

    Job Opportunity: SAP Staff Accountant's picture
    by Mitra Khamedoost (Sep 13, 2010)

    Currently recruiting for a staff accountant position with SAP experience. The firm is in the solar industry.

    Additional details of the job description include:

    When Did You Last Grow Profits by 61 Percent? Here are 5 Ways to Do So Today

    When Did You Last Grow Profits by 61 Percent? Here are 5 Ways to Do So Today's picture
    by Bill Stack (Sep 12, 2010)

    Is there a “secret” way to grow your profits?

    For years, I have taught a simple, “secret” formula to massively grow profits in any business.

    Interestingly, those owners in the category of small-and-medium sized businesses seem to embrace this formula far easier than those “big business” owners who have been in business for a long time.

    So what is this “secret” formula … and why is my Global Franchise, ActionCOACH sharing it?

    Should your business be on Facebook, Twitter, or both?

    Should your business be on Facebook, Twitter, or both?'s picture
    by Amanda Collins (Sep 12, 2010)

    Whether you’re a little addicted to social media or just starting to dip your toe in the pool, you may wonder why your business needs to be on both Twitter and Facebook. It’s a valid question and one I hear often. Nowadays, you can even cross post to both through their respective sites or by using an outside application like TweetDeck or Ping. But, whether you put unique or the same content on both Twitter and Facebook, I believe you should have a presence on each. Here are some of my reasons why:

    Not your typical topic

    Not your typical topic's picture
    by Jennifer Jackson (JJ) (Sep 11, 2010)

    There are certain topics that are harder to write about than others. These topics are not brought up at dinner parties or office talk. Nor are they feel good topics that leave you with a sense of warm and fuzzy. Some people may even shy away from reading this because the topic may be considered too “heavy” for a NetworkingPhoenix.com blog. However, CASA, is a member of the NetworkingPhoenix.com community and I hope you’ll consider the impact they’re making in our backyard.

    FACT:

    Job Opportunity: Senior Sales Rep Building Materials - Phoenix/Las Vegas territory

    Job Opportunity: Senior Sales Rep Building Materials - Phoenix/Las Vegas territory's picture
    by Mitra Khamedoost (Sep 10, 2010)

    This company offers a wide range of innovative specialty construction chemicals and materials that includes: concrete admixtures and fibers, liquid pigments for colored concrete, cement processing additives, concrete masonry products, air and vapor barriers, roofing underlayments, self-adhered window, door and deck flashings, structural waterproofing systems and fire protection products.

    How Offline and Online Marketing Work Together

    How Offline and Online Marketing Work Together's picture
    by Justin McGill (Sep 9, 2010)

    Just getting started in your new business? Like most new entrepreneurs, you probably decided to start your marketing strategy online. And while this is not a bad place to begin, statistics have recently proven that internet marketing alone is far less effective than internet marketing integrated with an offline strategy. Few online marketers truly understand the value of an integrated scheme, but the ones who do quickly find their businesses both better advertised and more successful.

    Question: What happens to your organization's social media when your people leave?

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    Question: What happens to your organization's social media when your people leave?'s picture
    by Wendy Kenney (Sep 5, 2010)

    Lately I've noticed a problem that I thought was worth bringing up.  That is; what happens to your social media when the person who's doing it goes away?

    Signature Event Recap - September 1st, 2010

    Signature Event Recap - September 1st, 2010's picture
    by Gelie Akhenblit (Sep 5, 2010)

    A BIG thank you and congratulations to the 1,500 Phoenix professionals that made it out to our Signature Event on Wednesday, September 1st at the Talking Stick Resort. The fact that you showed up truly shows that you are committed to growing your business and/or yourself professionally! Here is a short recap from one of our members, Meghan Dorn, and hope to see you at the next one!

    Tweet with a purpose

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    by Amanda Collins (Sep 4, 2010)

    If you’re not on Twitter, you definitely should be. The application I use, TweetDeck, just launched an upgrade that now allows me to post-date tweets. That means, even if I’m not on Twitter, I can still look like I am. But who cares if I'm on or not if my content doesn't resonate.

    Superstar Networkers Recipe for Charity Events (Secret Ingredient Included)

    Superstar Networkers Recipe for Charity Events (Secret Ingredient Included)'s picture
    by Jennifer Jackson (JJ) (Sep 3, 2010)

    Aaahh… Labor Day is upon us and besides marking the last of the triple digit temperature days (we hope!) it also marks the beginning of what’s known as the “Charity Circuit”. Meaning that there are some great parties to attend and exceptional networking to be made, but let me offer this piece of advice first…

     Get familiar with the charity.

    Social Media is not Going to Save You

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    by David Cooke (Sep 3, 2010)

    If you are having difficulty forming relationships in your market that result in new business or increased revenues--with prospects, new clients, and referral partners--social media is not going to save you.  I read two great blog posts this week that continue to re-affirm everything I believe about social media:

    Productivity Tips: Clean Up Your Email Mayhem

    Productivity Tips: Clean Up Your Email Mayhem's picture
    by Ely Delaney (Sep 2, 2010)

    If you use Google's Gmail for your email, you might have seen a new feature they have just released called “Priority Inbox” and I have to say it's just brilliant.

    Now, if you don't use Gmail, you can actually set up the same basic idea in just about any email system using filters so pay close attention. It may not be quite as good but it will surely help you get to emails that are important faster and speed up your email time

    Find out who Won a New IPAD this week - Survey Results

    Find out who Won a New IPAD this week - Survey Results's picture
    by Norma Huibregtse (Sep 2, 2010)

    Got your attention?  This is a subject title I would use in an email to my customers to increase open rates after a customer survey (offers vary of course).  Why does it matter?  It matters because it helps you peak the curiosity of your customer base to find out who the winner is and  to see a summary of the customer survey results.  They want to know if you are realllllyyyyyy listening to them!  Let's examine ways you can turn up the customer conversation through Surveys.

    Facebook Ventures into Geo Location with Facebook Places

    Facebook Ventures into Geo Location with Facebook Places's picture
    by Justin McGill (Aug 31, 2010)

    Facebook recently announced their newest addition, Facebook Places. Facebook Places is an application that allows users to tag their location or “check in” and create a trail of their locations throughout the day. This application will show users what their friends are doing and where they are. Facebook Places can be accessed from a cell phone and, as always, comments can be made on these location posts.

    Job Opportunity: VP / Project Management Office Analyst / Project Manger

    Job Opportunity: VP / Project Management Office Analyst / Project Manger's picture
    by Mitra Khamedoost (Aug 30, 2010)

    As part of the Home Lending Program Management & Process Improvement Team, the Project Management Office (PMO) Analyst / Project Manger (PM) will be responsible for the implementation and ongoing utilization of best practices for project intake, business program and project management methodology and tools, process improvement, project closure, handoff and tracking of project business case benefits realization tracking.

    Customer Service -The Greatest Gift

    Customer Service -The Greatest Gift's picture
    by Sally Liddicoat (Aug 30, 2010)

    One of the biggest mistakes a company can make when dealing with their customers is to only look at the immediate effects of a decision and not take the long term effects into consideration. We all know that it can be very costly to earn the business of a single new customer. Once we have them, we need to keep them -almost at any cost.

    How to Contact the Media

    How to Contact the Media's picture
    by Wendy Kenney (Aug 29, 2010)

    Recently somebody shared with me a media list that they had found on the Internet because they thought this media list was a “goldmine.” While I don’t want to burst anyone’s bubble, the media list could turn into a "landmine" if not used properly.

    9 Tips for Increasing Your Average Sale

    9 Tips for Increasing Your Average Sale's picture
    by Bill Stack (Aug 29, 2010)

    Getting a few more dollars out of each customer can put startups on a fast track to success.

    Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer (BECAUSE the question was asked FIRST) adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say yes to that question, that's millions of extra dollars in the burger maker's pocket.

    Music to my Ears

    Music to my Ears's picture
    by Jennifer Jackson (JJ) (Aug 27, 2010)

    When I was in middle school I played the flute. Not because I was exceptionally attached to the flute but because we never had any “cool” instruments like guitar and drums, albeit the sax is a pretty hot instrument (just ask Bill Clinton!).

    What If You Received $86,400 Everyday?

    What If You Received $86,400 Everyday?'s picture
    by Bill Stack (Aug 27, 2010)

    What If You Received $86,400 Everyday?

    Imagine a bank that credited your account with $86,400 every day. Each night the bank cancels whatever is left in the account… whatever you failed to use during the day.

    What would you do? Surely you would strive to spend every cent, every day!

    Commentary on the Stresses in our World

    Commentary on the Stresses in our World's picture
    by David Cooke (Aug 26, 2010)

    There are a lot of people in this world who are under a tremendous amount of stress.  Everyday I have at least one conversation with someone who is unemployed, suffering from job insecurity, in financial distress, or fearful about the failures or struggles in their business.

    It is not enough to simply say, "you are not alone."

    Mindset, Attitude, Mentality, Philosophy - Tells what you will do (and what you won't do) to achieve true biz success

    Mindset, Attitude, Mentality, Philosophy - Tells what you will do (and what you won't do) to achieve true biz success's picture
    by Bill Stack (Aug 22, 2010)

    After meeting with business owners that are making fortunes in this economy and with people who are struggling, it becomes clear that TOP difference between these two groups of business owners is their respective attitudes.

    Sometimes, since there is so much "news" that tells us how bad things are that business owners forget to look at the big picture.

    They hear that there is a crisis and begin to believe it.  Therein lies their downfall from that moment until and unless that belief changes back to reality...

    Four Metrics to Productive Activity

    Four Metrics to Productive Activity's picture
    by David Cooke (Aug 20, 2010)

    When it comes to sales, the ultimate yardstick is results. In today’s environment, I hear a lot of chatter about people being busy. People talk about all their proposal, meeting, phone call, and email activities and say very little about sales results or new customers. They mainly say little about their results because they are busier than ever not closing deals. There is a big difference between activity and results. Are you busy on the right things?

    Show some LUV

    Show some LUV's picture
    by Jennifer Jackson (JJ) (Aug 20, 2010)

    Charities closest to my heart involve those who can’t help themselves, in particular kids and animals. It’s in this category that I respectfully bring the Luv Shack Ranch, Horse Rescue to light in this blog.

    I was first introduced to the Luv Shack a few years ago and was touched by their efforts as a new organization. Earlier this year I had the pleasure of reconnecting when I met the founder, Joey Ogburn. Joey is one of those people whose life is about helping others and her passion about the ranch inspired me to learn more about it.

    Boost Your Friendly Factor - How Service Providers can Improve the Customer Experience

    Boost Your Friendly Factor - How Service Providers can Improve the Customer Experience's picture
    by Norma Huibregtse (Aug 20, 2010)

    It happens time and time again.  You go to a doctor’s office or a dentist and get a mixed message.  Perhaps the front office is friendly as can be and the doctor is out of touch or the reverse happens.  It happened to me this month and I thought I should let you know that your customer experience matters to me. 

    Steps to a Successful Online Product Launch

    Steps to a Successful Online Product Launch's picture
    by Justin McGill (Aug 20, 2010)

    My Company, SEORCHERS, is launching a new web developer product this coming Monday. We are going through great lengths to ensure the launch goes smoothly and effectively. This includes several hours of my own time doing research for product launches. I have taken tons of pages of notes, and compiled a total launch strategy for our Small Business Web Design product and would like to provide an overview for those of you in a similar situation.

    Top Arizona Businesses Named Spirit of Enterprise Award Finalists...Including NetworkingPhoenix.com event partner Angela Lepore!

    Top Arizona Businesses Named Spirit of Enterprise Award Finalists...Including NetworkingPhoenix.com event partner Angela Lepore!'s picture
    by Mitra Khamedoost (Aug 19, 2010)

    We are super excited that one of our event partners, Angela Lepore with Arizona Air Boutique, has been nominated for this prestigious award! Good luck to all the finalists!

    One Business Strategy That Has Exploded My Business

    One Business Strategy That Has Exploded My Business's picture
    by Wendy Kenney (Aug 18, 2010)

    Recently I received a phone call from a potential client who had found my website on Google and wanted some help with social media marketing and publicity.  Of course, this occurrence is nothing new, but what happened after that has caused my business to explode!

    How I networked my way into Bank of Arizona's boardroom

    How I networked my way into Bank of Arizona's boardroom's picture
    by Gelie Akhenblit (Aug 16, 2010)

    In my world, there is not much better than a new business relationship formed through good old fashioned networking. That's why the story of how we signed our latest Signature Event sponsor, Bank of Arizona is super exciting to me!

    It all started when Mitra and I attended the Phoenix Business Journal's July Biz Mix. We love attending their networking events because we always walk out with valuable connections and this night was no different.

    Business is Booming for owners who realize that their business WANTS to grow up and leave the house...

    Business is Booming for owners who realize that their business WANTS to grow up and leave the house...'s picture
    by Bill Stack (Aug 16, 2010)

    Are you letting your business grow?

    How's this for a definition of a true business:  A commercial, profitable enterprise that works - without the owner!

    Productivity Tip: Multitasking Is A Lie

    Productivity Tip: Multitasking Is A Lie's picture
    by Ely Delaney (Aug 16, 2010)

    In the business world, everyone is obsessed with multitasking. We even pride ourselves on how many projects we can work on at a time.

    We'll, I just finished a great book by Dave Crenshaw called The Myth of Multitasking: How "Doing It All" Gets Nothing Done and I have to say it's one of the best books I have ever read.

    Blogging: As easy as 1, 2, 3

    Blogging: As easy as 1, 2, 3's picture
    by Amanda Collins (Aug 13, 2010)

    Yesterday, I gave a presentation on blogging for businesses. It's a presentation I've given before, and I've blogged about the topic on my Web site as well. I figured this might be a good time to revisit the topic, since blogging seems to be more en vogue than ever before. It's a way to build traffic, position yourself as an expert, and create a better SEO campaign.

    But it all begins with a strategy—which most people don't seem to have.

    Eleven Steps to Effective Relationships Through Networking

    Eleven Steps to Effective Relationships Through Networking's picture
    by David Cooke (Aug 13, 2010)

    The problem with behaviors at networking events, is that there is too much selling going on.  Instead of simply looking to meet interesting people, there is this annoying sales pressure around building shallow connections that will lead to customers fast.  You have heard this time and again, that just does not work in today’s environment.

    Gone Fishing, For 250K!

    Gone Fishing, For 250K!'s picture
    by Jennifer Jackson (JJ) (Aug 12, 2010)

    My dad has a wooden painted sign in my parent’s foyer that says “Gone Fishing!”  I bet it would surprise him to know how many women, especially breast cancer victims and survivors that carry that same message with them…

    Making the Most of Mobile Marketing

    Making the Most of Mobile Marketing's picture
    by Justin McGill (Aug 12, 2010)

    A recent comment left by a reader of my blog asked that I put together something more direct about mobile marketing. I figured it would be a good topic to cover because I am a big believer in mobile marketing. In fact, I recently took ownership in a small start up called DrinkersList. It's a bar marketing platform that has evolved into a fully integrated mobile, email, and social media marketing solution for bars and restaurants.

    Job Opportunity: Financial Advisor - Scottsdale, Arizona

    Job Opportunity: Financial Advisor - Scottsdale, Arizona's picture
    by Mitra Khamedoost (Aug 11, 2010)

    A rich heritage and a shared culture are the foundations of a successful business... and this company has both. Their heritage is their grounding – spanning over a century; their culture is their unwavering commitment to integrity, teamwork and innovation with laser-focus attention on our clients

    Networking Phoenix Charities - Genesis...

    Networking Phoenix Charities - Genesis...'s picture
    by Jennifer Jackson (JJ) (Aug 9, 2010)

    I am more than thrilled to be a part of NetworkingPhoenix.com and especially to be in charge of Networking Phoenix Charities! We’re in the broad stroke stages of bringing this new branch of NP to light but it’s going to be an amazing adventure and we’re excited to give local charities a voice and help bring awareness to our community.

    I’ve been asked to tell a bit about myself so please feel free to read my bio and in the interim. Well, I’m like an onion in many ways my friend, so let’s do one layer at a time. I’ll start with the basics…

    Making The Most Of Any Networking Event

    Making The Most Of Any Networking Event's picture
    by Ely Delaney (Aug 9, 2010)

    If you use networking as a marketing tool for your business (and you should be) you need to make sure that it's an effective use of your time.

    I see people all the time that are networking fiends and are running from meeting to meeting but then they turn around and complain that they aren't getting any business. They end up never having time to keep up with their main work.

    Create value long after the customer leaves

    Create value long after the customer leaves's picture
    by Amanda Collins (Aug 6, 2010)

    Recently, I got fed up with my big-box bank. The fees are outrageous, and since I know a personal banker through my BNI chapter who specializes in business accounts, I chose to move over to a smaller community bank. If you’ve ever changed banks, you know that it’s a hassle. I thought I had enough money in the account to cover everything outstanding, but I got an e-mail yesterday saying I’d overdrawn the account—leaving me with a pesky $35 overdraft fee. Everything had cleared, so I headed down to the bank to officially close the account and cover the outstanding amount.

    Three Ways to Avoid the Price Trap

    Three Ways to Avoid the Price Trap's picture
    by David Cooke (Aug 5, 2010)

    "Everything today comes down to price." I get this a great deal.  When I first interview new clients and their sales teams, one of the first things they want me to clearly understand is that price is very important to their clients.  No kidding.

    Community Announcement: Citizens to Honor Our Soldiers At Patriot Day Celebration to Benefit Fighter Country Foundation

    Community Announcement: Citizens to Honor Our Soldiers At Patriot Day Celebration to Benefit Fighter Country Foundation's picture
    by Mitra Khamedoost (Aug 4, 2010)

    In celebration of our heroes, Military and First Responders citizens will gather on Saturday, September 11, 2010 (9-11–10) at the 2nd Annual Patriot Day Celebration hosted by Fumar Cigars benefitting Fighter Country Foundation. The event kicks off at 1 pm at Fumar Cigars, 2010 West Parkside Lane, Phoenix.

    3 Things You May Not Know About Customer Experience Leader Zappos.com

    3 Things You May Not Know About Customer Experience Leader Zappos.com's picture
    by Norma Huibregtse (Aug 3, 2010)

    I just finished reading Delivering Happiness by Tony Hsieh, CEO of Zappos.com, Inc. As customer experience experts, Zappos.com was established in 1999 and grew to be a $1 billion company in gross revenue in 10 years.  I often refer to Zappos.com when I speak about the customer experience because they get it.  They have built a company that is a perfect example of how to sustain growth in business by focusing on these three key areas:

    Mentally "Checking Out" When You Hear the Word "Script" is Killing Your Business...

    Mentally "Checking Out" When You Hear the Word "Script" is Killing Your Business...'s picture
    by Bill Stack (Aug 1, 2010)

    How to Use Scripts to Ensure Consistency in Customer Service

    Is your first reaction like that of my clients - scripting doesn’t work, scripting is too artificial, scripting doesn’t take into account different personalities? I’ve heard just about every excuse as to why scripts won’t work; but, as I wean my clients onto the idea and they see their bottom line increasing, converts are made. Here’s how to get started.

    The four main areas to consider when writing a script are:

    You Are Never too Busy to Be Polite to Voice Mailers

    You Are Never too Busy to Be Polite to Voice Mailers's picture
    by David Cooke (Jul 29, 2010)

    Everyone is busy, everyone is simply doing their job and you are certainly no more important or special than me.  Quit being rude, arrogant, or disrespectful when it comes to phone etiquette.  Whew!  I am glad I got that off my chest.

    Fearlessness is a gift, because where it exists, all things are possible

    Fearlessness is a gift, because where it exists, all things are possible's picture
    by Gelie Akhenblit (Jul 29, 2010)

    By 25 it appeared that I had it all. I had the high paying corperate career I'd always wanted, was a home owner and happily engaged to my fiancée. I was also bored out of my mind.

    Productivity Tips: How To Stop Wasting Time Web Surfing

    Productivity Tips: How To Stop Wasting Time Web Surfing's picture
    by Ely Delaney (Jul 28, 2010)

    With the Internet being our number one source for information in today's world it's a great tool to research, buying stuff online and getting all our news. But, how often do you find yourself starting out researching for something and then find yourself hours later wondering what happened and how you got to that YouTube Video of the talking dog?

    Well, while the Internet is an amazing resource for information on anything you might want, how can you quickly keep easy access to the information you want, and keep out the information you don't?

    Job Opportunity: .NET Developer Level III

    Job Opportunity: .NET Developer Level III's picture
    by Mitra Khamedoost (Jul 27, 2010)

    Job Purpose:

    The .NET Developer is part of a fast paced, project driven team responsible for designing, developing, and unit testing functionality. As a .NET Developer Level III, you assume ownership over discreet functionality (slices of an application) and are encouraged to exercise your creativity and analytical skills to solve real world problems per a set of well-defined requirements. The successful candidate will possess a compelling blend of passion, optimism, and skill related to software engineering.

    Duties:

    Don't Ever Get Too Busy

    Don't Ever Get Too Busy's picture
    by Sally Liddicoat (Jul 27, 2010)

    If you are like most business professionals, you are pulled in many directions on a daily basis. Sometimes even more often. It is easy to get bogged down in the mundane tasks necessary to keep your business moving forward. BEWARE!

    Although business must get done, be careful to not get so busy that you lose focus on what’s important – and in case you didn’t know, it’s people and relationships. I attended a luncheon/conference and heard Sharon Lechter, co-author of Rich Dad Poor Dad, say “Focus on your people more than your profits”.