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Productivity Tip - Give Them What They Want

Productivity Tip - Give Them What They Want's picture
by Ely Delaney (Oct 25, 2011)

As entrepreneurs and business professionals, we tend to over think things way too much.

I am just as guilty of this as much as anyone else but I've found one simple trick that helps keep me on track.

Motivating Your Employees

Motivating Your Employees's picture
by Jessica M. Pierce (Oct 24, 2011)

There's often a single element that differentiates companies with enthusiastic employees from those suffering high rates of dissatisfaction and turnover: motivation.

While there's no formula for becoming an effective motivator, maintaining open lines of communication is a good start. Your willingness to answer questions, provide feedback, and encourage creative expression can be a catalyst for new ideas.

Community Announcement: Ronald McDonald House Charities of Phoenix present 'Through the Looking-Glass' After Party

Community Announcement: Ronald McDonald House Charities of Phoenix present 'Through the Looking-Glass' After Party's picture
by Mitra Khamedoost (Oct 24, 2011)

Just because A McNight to Remember in Wonderland is over , doesn’t mean the fun should end... Lewis Carroll followed up Alice’s Adventures in Wonderland with another classic, Through the Looking-Glass, and so are we! Join us for an evening of excitement and wonder to support Ronald McDonald House Charities of Phoenix.

Wondering how the 9-9-9 plan might affect the average American?

Wondering how the 9-9-9 plan might affect the average American?'s picture
by Aaron Blau (Oct 19, 2011)

The median income for a US household is about $50,000.  I ran this figure for single, married, and married with 2 children.

Under Cain's plan (which has many details that have not been released), the household's tax would be $4,500.

Single folks making 50k would receive a tax break.  Under today's law, a single person taking the standard deduction would have tax of $6,256.  Cain's plan would reduce taxes by $1,756.

Unfortunately, this is where the good news stops.

The Power of Brand Equity

The Power of Brand Equity's picture
by Kathy Bass,The Branding Lady® (Oct 18, 2011)

Many marketing researchers have concluded that brands are one of the most valuable assets a company owns.  In fact, I just saw the list of top 25 Graphic Design Firms in the Phoenix Business Journal and almost all of them listed some form of branding service – which was not the case last year.  Why is branding so important?  The answer is simple.

Community Announcement: Phoenix Rotary 100 Presents the 2011 Annual Gala Rockin ' It For Kids

Community Announcement: Phoenix Rotary 100 Presents the 2011 Annual Gala Rockin ' It For Kids's picture
by Mitra Khamedoost (Oct 18, 2011)

"Rock" with fellow Phoenicians and community leaders to benefit local charities at this annual fundraiser including a reception, dinner, dancing and a fabulous auction just in time for the holiday season. Tickets can be purchased through the rotary office by calling 602-604-8221. Questions regarding the event or for additional information contact Committee Chair Carl F. (Clef) Petersen @ 800-646-1237 or cfp@carlfpetersen.com.

I Just Cannot Get Good People

I Just Cannot Get Good People's picture
by Bill Stack (Oct 16, 2011)“I Just Can’t Get Good People …” By Brad Sugars

 

Hiring an employee is kind of like dating. The interview can be all roses, but then on date #1, you really start to understand who it is you’ve hired.  And “Oh no,” you got it wrong. In a big business, one bad employee won’t really kill them. But in small business, we need basically everyone to be a great performer if we are to build our revenues and profits.

So, how do we get and keep good people ?

Community Announcement: 8th Annual Uncorked & Unplugged Set to Rock Desert Ridge Marketplace

Community Announcement: 8th Annual Uncorked & Unplugged Set to Rock Desert Ridge Marketplace's picture
by Mitra Khamedoost (Oct 13, 2011)

Boys & Girls Clubs of Greater Scottsdale, presenter of Uncorked & Unplugged, one of the Valley’s premier annual taste events, is pleased to announce the extensive entertainment and culinary lineup including restaurant and beverage partners, entertainers and more, scheduled for this year’s event. Taking place under the stars at Desert Ridge Marketplace on Sunday, Oct. 23 from 6 p.m. to 9 p.m. with a post-party immediately following, all event proceeds benefit the Boys & Girls Clubs of Greater Scottsdale.

Is Your Productivity Ratio Off?

Is Your Productivity Ratio Off?'s picture
by Ely Delaney (Oct 11, 2011)

We’ve all heard of the 80/20 rule right?

  • 80% of your income comes from 20% of your clients...
  • 80% of your sales come from 20% of your products or services...
  • 80% of the work is actually being done my 20% of your employees...

It's this amazing rule that pretty much governs everything we do in life.

We'll it works with your productivity as well.

You are Not in Control of Your Brand

You are Not in Control of Your Brand's picture
by Kathy Bass,The Branding Lady® (Oct 11, 2011)

The sooner you can understand this important concept, the sooner you can be on your way to enjoying a successful brand.  Here are the 3 fundamental branding rules to understand:

1.      You own your core brand, and your core brand should embody:

S Corporation and other Developments

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by Aaron Blau (Oct 11, 2011)

Wow ... where have I been?  Mired in piles of work that’s where!  Time to get back to reality, and get some good valuable information out to the fine folks at networkingphoenix.com!

Power up! Branding Success Knowledge

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by Kathy Bass,The Branding Lady® (Oct 7, 2011)

I’d like to share some Ladies Who Brand Phoenix Power up! Branding knowledge to help you strengthen your brand for success.  But before we do that, I wanted to let you know that October 21st is scheduled to be the LAST “Live-in-Person” seminar.  We are switching to a 60 minute virtual seminar that you can enjoy from your favorite chair, and save money on gas!  If you are interested in joining our November Power up! Branding, please send an email to me with “November!” in the subject line, and you’ll be the first to know when the date is set.

Franchising as an Alternative to an Initial Stock Offering?

Franchising as an Alternative to an Initial Stock Offering?'s picture
by John Power (Oct 6, 2011)

The other day I was discussing my franchise consulting work with an attorney, who responded, "Oh, so you help companies prepare to sell franchises, as an alternative to going public?"

I thought this was an interesting observation, and one that bears a bit of comparison.

Issuing an IPO:

Community Announcement: The STARS of Art and Fashion collide on October 14

Community Announcement: The STARS of Art and Fashion collide on October 14's picture
by Mitra Khamedoost (Oct 6, 2011)

STARS participants, individuals with developmental and cognitive disabilities, will strut their stuff on Friday, October 14 for STARS’ fashion show and awards luncheon, The Art of Fashion.

STARS serves teens and adults with disabilities including autism, Down syndrome and brain injuries throughout metro Phoenix. STARS offers creative arts, cooking and baking classes, vocational training, on-site work centers and the new Transitions Program for teens with disabilities and their families.

Productivity Tip - Change Your Environment

Productivity Tip - Change Your Environment's picture
by Ely Delaney (Oct 5, 2011)

We all get in a rut at times. It's just human nature. Some times it results in procrastination, some times it's just a matter of not being able to focus on the things we need to get done.

Here's an idea that I use to get myself out of the norm and back to focusing on my tasks.

Change the environment.

Community Announcement: The 2nd Annual Bra Recycling Month is coming!

Community Announcement: The 2nd Annual Bra Recycling Month is coming!'s picture
by Mitra Khamedoost (Oct 4, 2011)

The 2nd Annual Bra Recycling Month is just around the corner. Last year, Bra Recycling Month brought awareness to Breast Cancer and Domestic Violence Awareness by offering women nationwide a chance to provide support for these causes in a unique way, while directly helping re-­‐shape a life. By recycling new and used bras to women in need in honor of breast cancer and domestic violence awareness, attention was also to our efforts to reduce the amount of re-­‐usable textiles that unnecessarily go to our landfills.    

Determine your Brand Position

Determine your Brand Position's picture
by Kathy Bass,The Branding Lady® (Oct 4, 2011)

If you’re trying to be everything to everybody, chances are you’ll attract no one…and this is why brand positioning is so important.

There are many benefits to determining your brand position and niche clearly, and definitively.  Here are the top 3 benefits that brand positioning can offer you:

Branding Story: Go Daddy goes from Garage to Celebrating 50 million Domains

Branding Story: Go Daddy goes from Garage to Celebrating 50 million Domains's picture
by Kathy Bass,The Branding Lady® (Sep 30, 2011)

Our local entrepreneur hero, Bob Parsons, founded Go Daddy in 1997…and according to the Phoenix Business Journal Go Daddy Group Inc. is now #10 on the fast-growth list and #8 on the largest private companies list.  Wikipedia states that Go Daddy is four times the size of its closest competitor.  Not too bad for a guy who started out of his garage.  How do I know this?  Because one of my clients was his neighbor, and knew him way back when…when he started small, and thought BIG.

Credibility is a Key Branding Component

Credibility is a Key Branding Component's picture
by Kathy Bass,The Branding Lady® (Sep 27, 2011)

Customers lack of confidence, and reluctance to take action is not surprising given the explosion of words said, yet so few of these words delivered.  If you can’t do it, please don’t say it.  If you aren’t sure if you can deliver, then just make a small promise that you know you can keep.  It is that simple.  Your brand is your reputation; which is your word, and what you can deliver.  When you don’t deliver on your word, and your messages are different; you will decrease your credibility, and therefore your brand value.

Sell Yourself. . . NOT Your Services!

Sell Yourself. . . NOT Your Services!'s picture
by Larry James (Sep 23, 2011)

Networking and selling do not mix. . . especially at the same networking event!

Someone once said, "Networking and selling are like oil and water. They both belong in your financial engine, but you must put them in separate containers."  Don't know who said that, but they were very wise!  You come across as self-serving and that's not the way to network.

Tooting your own horn is the worst thing you can do in a social situation.  Nobody but nobody likes to have services crammed down their throats.

Wounded Warrior Projects Soldier Ride is coming to Phoenix

Wounded Warrior Projects Soldier Ride is coming to Phoenix's picture
by Mitra Khamedoost (Sep 23, 2011)

The Wounded Warrior Project’s Soldier Ride is coming to Phoenix on October 22nd. If you have ever thought about how you could support the men and women of our military who put their life on the line every day, here is your way.

Branding Story: Value and Service Help Phoenix Dog-Care Business Grow

Branding Story: Value and Service Help Phoenix Dog-Care Business Grow's picture
by Kathy Bass,The Branding Lady® (Sep 23, 2011)

What started as an alternative to retirement has turned into a growing business venture for Tom Murray, president and CEO of Villa La Paws Resort and Spa.

And despite the economic downturn, Murray's Phoenix-based dog day-care and boarding business has expanded to two locations since it opened in 2005.

e-Verify: Why use it?

e-Verify: Why use it?'s picture
by Kerri Lawrey-Jones (Sep 21, 2011)

e-Verify is a free, easy to use web-based service that assists employers with verifying that an individual is legally permitted to work in the United States. Though there is not yet a federal law, the Legal Arizona Workers Act requires all Arizona employers to use e-Verify. In the past, Arizona has not successfully enforced its law, but there is definitely an expectation that enforcement is increasing.

Customer Experience is Branding (Part 2)

Customer Experience is Branding (Part 2)'s picture
by Kathy Bass,The Branding Lady® (Sep 20, 2011)

In the last blog, “Customer Service is Branding” I wrote: “The more work required of customers, the less sales return you will realize."  Let’s add to that: “If your customer has a bad experience, you’ve wasted your time and money to get them in the door, and then you have opened yourself up to brand damage.”  Customers are the reason we are in business, and they are in control – make it a great customer experience for them!  To explain this point, I’d like to share Part 2 of some good and bad customer experiences, and the results:

Which is Better, Licensing or Franchising?

Which is Better, Licensing or Franchising?'s picture
by John Power (Sep 20, 2011)

This is a question that we are frequently asked.  While we are not attorneys, as consultants we have seen many examples of both, and perhaps this information will be of assistance.

It's Always Time to Network

It's Always Time to Network's picture
by Amanda Collins (Sep 19, 2011)

Some of us schedule time to head out to networking events or do a bit of "virtual networking" via social media. During this set time, we have our game face on and are ready to make connections. But what about the other times you're out and about? Are you capitalizing on every opportunity to meet new people and share with them what you do?

You must BE a friend first to HAVE a friend... How to treat your business like the best friend you want it to be towards you...

You must BE a friend first to HAVE a friend... How to treat your business like the best friend you want it to be towards you...'s picture
by Bill Stack (Sep 16, 2011)

Step One: Take a hard, honest assessment of "the insides".

If your company was a friend of yours (a human being like yourself) your friend would have a unique personality and identity traits (called strengths and weaknesses). As if you were helping your friend (your business) out, WRITE OUT separate lists that identify your friend's strengths, weaknesses and goals. No goal is too weird, no strength nor weakness is too large nor too small to ignore. PLACE IT ALL ON PAPER because that list is the representation of the reality your friend (your business) has to deal with...

Branding Story: Scottsdale Custom-Design Draper Sews Up a Dream

Branding Story: Scottsdale Custom-Design Draper Sews Up a Dream's picture
by Kathy Bass,The Branding Lady® (Sep 16, 2011)

Story by Georgann Yara of The Arizona Republic:

"When newly married Deland Pelto asked his mother, a seamstress who made custom draperies, to make drapes for the couple's apartment, she turned him down.

Facebook's NEW 'Subscribe' option - now you're even more stalkable!

Facebook's NEW 'Subscribe' option - now you're even more stalkable!'s picture
by Gelie Akhenblit (Sep 14, 2011)

What is it that they say about the weather in New England? If you don't like it...wait about a minute and it will change? That's exactly how I feel about Facebook. While many of their constant changes are a pain, a lot of the updates do bring value to the entrepreneurs and business owners.

Productivity Tip: Multitasking VS Time Batching

Productivity Tip: Multitasking VS Time Batching's picture
by Ely Delaney (Sep 13, 2011)

I've talked before about the myth of multitasking and why it actually makes you less productive than most people even realize.

So do you want to know how to at least double your productivity in a single day?

It's called Time Batching.

Customer Experience is Branding (Part 1)

Customer Experience is Branding (Part 1)'s picture
by Kathy Bass,The Branding Lady® (Sep 13, 2011)

In the last blog, “Customer Service is Branding” I wrote: “The more work required of customers, the less sales return you will realize."  Let’s add to that: “If your customer has a bad experience, you’ve wasted your time and money to get them in the door, and then you have opened yourself up to brand damage.”  Customers are the reason we are in business, and they are in control – make it a great customer experience for them!  To explain this point, I’d like to share some good and bad customer experiences, and the results:

 

Franchising is a Great Way to Expand Your Business!

Franchising is a Great Way to Expand Your Business!'s picture
by John Power (Sep 13, 2011)

If you have a successful business, would like to expand faster than may be possible than by using retained earnings, and don’t want to bring in outside investors who might dilute your ownership or control, franchising is a growth vehicle that you should consider.  Franchising is a proven and legal way to expand with a relatively small amount of capital.

Job Opportunity: Cost Basis Tax Analyst Position

Job Opportunity: Cost Basis Tax Analyst Position's picture
by Mitra Khamedoost (Sep 9, 2011)

Randstad (www.randstadusa.com) is a world leader in matching great people with great companies. Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary- to-permanent or permanent opportunities, no one works harder for you than Randstad.

Building a Brand in the Middle East

Building a Brand in the Middle East's picture
by Kathy Bass,The Branding Lady® (Sep 9, 2011)

Want to take an international look at marketing and brand building without paying expensive airfare or waiting in any security lines?  Well, we can… thanks to Jeff Walters, the Catalyst at Strategy Outfitters.  Our local entrepreneur, Jeff, spent half of this year working on an early stage airline in the Middle East, based in Riyadh, Saudi Arabia, along with traveling to Dubai, Bahrain, Istanbul and Cairo; and these are some of his observations from a marketing point of view:

Do the - internal, mindset - Work to Make Business Easy

Do the - internal, mindset - Work to Make Business Easy's picture
by Bill Stack (Sep 7, 2011)

On a scale from one to ten, how strong is YOUR commitment to doing the work to make your business easy? Or are you (unconsciously) committed to blaming others, making excuses and living in denial (usually by believing you can't say NO to so many things)?

Making a difference in your business and your life is entirely up to you. If you want to create stellar results in your business and your life you must take total ownership of it, be held accountable for your results and be totally responsible for your actions.

Start Planning Now!

Start Planning Now!'s picture
by Sally Liddicoat (Sep 7, 2011)

Although it might sound funny to some, the time to start planning for the holidays is now – especially where business is concerned. Most companies start putting together their holiday budget in the 3rd Quarter. Although it has nothing to do with the “Christmas in July” phrase, I have always found it quite timely.

Productivity Tip Create Meeting Days

Productivity Tip Create Meeting Days's picture
by Ely Delaney (Sep 6, 2011)

Do you do a lot of running from place to place for client appointments, networking meetings, etc?

The life of a mobile entrepreneur.

It's a killer on what you can really accomplish in a day.

Not to mention when you have meetings lined up and people cancel last minute or just plain don't show up! (You've never had that happen have you?)

Customer Service is Branding

Customer Service is Branding's picture
by Kathy Bass,The Branding Lady® (Sep 6, 2011)

Customer service and the way your customers experience your brand has the power to make or break you. Here is a short quiz: Why are we in business? Because of the customer. Why are existing customers forgotten about? Because of focus on new customers. What is the best way to get more business? Existing customer referrals. Obviously, it makes sense to take care of your existing customers, but there are still so many businesses that don’t, and some even complain that they are bothered by their existing customers.

Become a Fiesta Bowl Volunteer

Become a Fiesta Bowl Volunteer's picture
by Mitra Khamedoost (Sep 5, 2011)

With the football season ahead of us, the Fiesta Bowl is looking for interested volunteers to help with events like the Fiesta Bowl Parade, The Tempe Block Party, The Fiesta Bowl Million Dollar Hole-In-One Challenge and many others. If you or anyone you know is interested in becoming one of the more than 3,000 volunteers that help support Arizona’s single largest sporting event, please follow the link below for more info.

Signature Event Recap - Monday, Aug 29th 2011

Signature Event Recap - Monday, Aug 29th 2011's picture
by Gelie Akhenblit (Sep 4, 2011)

As if the Talking Stick Resort casino is ever empty...on Monday, August 29th they had an extra 2,000+ guests on premise attending the 10th Signature Event hosted by networkingphoenix.com (that's us)!

The feedback has been positively overwhelming and I just want to thank every single person that attended, every volunteer that helped out, every sponsor & exhibitor that participated, the awesome individuals that captured footage as well as photographers and of course my entire networkingphoenix.com team. YOU ARE ALL ROCKSTARS!

The Value of a Card

The Value of a Card's picture
by Amanda Collins (Sep 3, 2011)

Do you send thank-you cards? It's something I see few people do these days, but having grown up with southern parents, it was ingrained in me from my youth. I sent thank-you cards to everyone who came to my birthday party or gave me presents at the holidays. Stationery was a common gift from my grandmother, who had no idea what to get a pre-teen and then teen girl.

 

Power up! Branding for Success

Power up! Branding for Success's picture
by Kathy Bass,The Branding Lady® (Sep 2, 2011)

I’d like to share some Ladies Who Brand Phoenix Power up! Branding knowledge to help you strengthen your brand for success.  Since we changed our format to allow more time for everyone’s favorite part: the interactive branding analysis, open discussion and feedback; and being that August was our 11th seminar, I can safely say that the same three questions keep popping up, which means you probably have the same questions.  Here are the top three, along with key tips to think about for your branding success.

Success is Based on Knowing

Success is Based on Knowing's picture
by David Cooke (Sep 2, 2011)

The success of your business is dependent upon knowing what works, why it works, and what needs to be done to make certain that your successes are consistently and reliably repeated.  Most business owners struggle with this because they are not fully aware of all the little components of their success and they are often less in tune with the reasons for their lack of success (hint: despite what your salespeople tell you, it is almost never price!).

Looking for informative articles about all topics related to business? Bookmark this blog!

Looking for informative articles about all topics related to business? Bookmark this blog!'s picture
by Bill Stack (Aug 30, 2011)

I normally don't directly mention my company, ActionCOACH in my blogs, but this is such a valuable resource, I want to make it available to all NetworkingPhoenix.com blog readers... We have a place where all of these articles can now be accessed by all NetworkingPhoenix.com members. This extensive business library is located under “Business Tools” on the actioncoach.com home page.

How long do I have to pay final wages to an employee I terminate?

How long do I have to pay final wages to an employee I terminate?'s picture
by Kerri Lawrey-Jones (Aug 30, 2011)

Arizona says three business days.

Federal law does not require an employer to pay final wages to a released employee immediately. The federal law merely states that any and all wages must be paid by the next regularly scheduled payday.

Triple the Effectiveness of Your Branding Efforts

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by Kathy Bass,The Branding Lady® (Aug 30, 2011)

Want to learn how to triple the effectiveness of your branding efforts?  Simply enhance and improve communication of your benefits, and realize a dramatic improvement in your branding results.  Understanding benefits from the customers’ perspective is imperative for success, so let’s explore what benefits are and what features are.

Proper Dress Code for Networking Events

Proper Dress Code for Networking Events's picture
by Larry James (Aug 29, 2011)

First impressions are powerful. How you dress at a networking event communicates either a positive or negative message about you.

Headlines are a Powerful Branding Tool

Headlines are a Powerful Branding Tool's picture
by Kathy Bass,The Branding Lady® (Aug 26, 2011)

Recently, I gave a talk to a Phoenix Toastmasters audience about the importance of headlines, which just happened to be on the same day that Toastmasters International launched a newly refreshed brand (after 86 years of a successful existence!).  The talk brought up three important points that can help you grab the attention of your target audience:

Top 10 Reasons to Use SEO: 2011 Edition

Top 10 Reasons to Use SEO: 2011 Edition's picture
by Justin McGill (Aug 23, 2011)

This is an update to the original list I wrote a couple of years ago. I felt it was necessary to update this list as a number of statistics and sources are outdated from that post. So, without further ado, here is the 2011 version of the top 10 reasons to use SEO:

Community Announcement: Austin Vickers presents movie premiere at the Harkins Camelview Theater

Community Announcement: Austin Vickers presents movie premiere at the Harkins Camelview Theater's picture
by Mitra Khamedoost (Aug 23, 2011)

On Friday, September 9, 2011 the Exalt Films and Movies From The Heart, are hosting People v. the State of Illusion Movie Premiere at the Harkins Camelview Theater in Scottsdale.

The Situation Caused a Branding Situation

The Situation Caused a Branding Situation's picture
by Kathy Bass,The Branding Lady® (Aug 23, 2011)

The Branding Situation:  Abercrombie & Fitch, the preppy teen retailer, said it would pay a "substantial payment" to Mike "The Situation" Sorrentino or any cast member who stops wearing its clothing on the popular MTV reality show because the series is "contrary to the aspirational nature of the brand."  "’Jersey Shore' shows 20-something guys and girls gett

Are You a Volunteer Diva?

Are You a Volunteer Diva?'s picture
by Amanda Collins (Aug 21, 2011)

At a networking event I recently attended for job seekers, one of the job seekers stood up and announced herself as a "volunteer diva." She had spent most of her time as a volunteer since losing her last job, and now she is looking for a position as a volunteer coordinator. It's a great goal for a job seeker, and her declaration sparked an interesting conversation in the room about the benefits of volunteering.

Job Opportunity: Director of Events

Job Opportunity: Director of Events's picture
by Mitra Khamedoost (Aug 19, 2011)

The Arizona Chamber of Commerce and Industry is a non-partisan, membership-based association representing businesses of all sizes statewide in diverse industry sectors. The mission of the Arizona Chamber is to advance Arizona’s competitive position in the global economy by advocating free-market policies that stimulate economic growth and prosperity for all Arizonans. The Arizona Chamber of Commerce and Industry is currently looking to hire a Director of Events.

Duties Include:

Rebranding Story: From Passport to Your Dreams to Women Who Sell Excel

Rebranding Story: From Passport to Your Dreams to Women Who Sell  Excel's picture
by Kathy Bass,The Branding Lady® (Aug 19, 2011)

I first met Dolores Seright, who was a Power up! participant in 2010, at my Ladies Who Brand Power up! Branding Seminar in Phoenix.  Then when I saw her again in 2011, I found out about her rebranding efforts and of course, had to share her great story:

What made you start your own business?

Five Tips for Building a Committed Staff

Five Tips for Building a Committed Staff's picture
by Kerri Lawrey-Jones (Aug 18, 2011)

1.  Always put your expectations and policies in writing.  Create an Employee Manual, a procedures guide, and job descriptions.  You cannot expect your employees to be successful with memory alone. The better they understand your expectations, the more successful they will be. Everyone needs a roadmap when traveling in unfamiliar territory – employment is no exception!

2.  Be consistent.  Make sure your policies apply to everyone.  If they do not, they will apply to no one.  Consistency is the key to a successful operation. 

Be More Productive... Do What Works!

Be More Productive... Do What Works!'s picture
by Ely Delaney (Aug 18, 2011)

Do you ever notice that once something clicks for you, you notice a bunch of things all pointing to the same within a few days.

The other day, I was on the phone with a potential strategic partner and we were talking about how many business owners come to him to help them with their business struggles. They ask for his advice on what they should do to either grow their business or pick back up when they are in a slump.

Then he asks them, “Well, what has worked for you in the past?”

LinkedIn Security Settings Changed - You are automatically opted-in to ad campaigns

LinkedIn Security Settings Changed - You are automatically opted-in to ad campaigns's picture
by Jessica M. Pierce (Aug 17, 2011)

It looks like LinkedIn is taking some direction from Facebook.  Last week there were some significant changes to their security settings.  I recommend that you evaluate them and change your setting as appropriate.  100 million users have automatically been opted-in to their advertising program.  This doesn't just affect you but your connections as well.  Once you follow a brand, you automatically become a advocate for that brand if they advertise on LinkedIn.

Storytelling is a Powerful Branding Tool

Storytelling is a Powerful Branding Tool's picture
by Kathy Bass,The Branding Lady® (Aug 16, 2011)

Everyone has a story, and since we are hardwired to accept stories, storytelling can engage listeners in such a dynamic way that no other communication model can match.  Being a lifelong student, and knowing that good storytelling can make it easier for your target audience to visualize and quickly understand the entire scope of what your brand is about; I recently attended a storytelling workshop to learn more about how this powerful interaction between teller and listener can be best achieved.  I'd like to share some storytelling examples and ideas from

Job Opportunity: Business Development/Sales and Marketing Specialists

Job Opportunity: Business Development/Sales and Marketing Specialists's picture
by Mitra Khamedoost (Aug 16, 2011)

Synergy Sales and Marketing is recruiting for Business Development/Sales and Marketing Specialists to start IMMEDIATELY!

Bodhi, is an integrative medical center, leading the way for patient-centered care, aimed at early detection, prevention, treatment and reversal of chronic disease and age-related decline. At Bodhi, We Change Lives!

Job Opportunity: Salesperson to start immediately in Phoenix

Job Opportunity: Salesperson to start immediately in Phoenix's picture
by Mitra Khamedoost (Aug 16, 2011)

Synergy Sales and Marketing, LLC, is recruiting for a salesperson to start IMMEDIATELY in Phoenix! PPC Police, is “Righting Pay-Per-Click Wrongs,” helping businesses to save big money on PPC infractions. PPC Police has aggressive growth goals, and is looking for salespeople who want to be in charge of their own destiny and are ready to hit the phones right out of the gate.

Measuring Your Online Marketing Strategy: Bringing it All Together

Measuring Your Online Marketing Strategy: Bringing it All Together's picture
by Justin McGill (Aug 16, 2011)

In my previous couple of posts I talked about how to measure your online marketing efforts and specifically what metrics and tools you should be working with for your SEO and social media campaigns. But in order for this information to be meaningful, you need a concrete strategy with clearly defined goals that will drive your marketing decisions.

Community Announcement: Bowl for the Berrys Fundraiser

Community Announcement: Bowl for the Berrys Fundraiser's picture
by Mitra Khamedoost (Aug 16, 2011)

Please come help support 2 boys, Aaron and Peter Berry, ages 8 and 9 who are paralyzed after a horrendous car accident that killed their parents, Robin Perlo Berry and Josh Berry, a Beth Yeshurun couple on July 2, 2011. Their 6 year old sister, Willa survived with several broken bones. The boys are currently undergoing spinal rehab and need all the support they can get. Their world was turned upside down in an instant and will require lots of help. Please be a part of this mitzvah and SHOW YOUR HEART!!! Even if you cannot attend, you can still reach out and donate!!!! Thank You!

7 Habits of Highly Horrible Networkers

7 Habits of Highly Horrible Networkers's picture
by Gelie Akhenblit (Aug 15, 2011)

Recently, I was surfing the web and came across this hilarious blog post by Scott Ginsberg. It's a bit long, but SOOO worth the read. Enjoy!

"Networking is a term that didn't exist (academically) until almost 40 years ago. It's a word uttered in and around the business world every day, yet is unclear to most as to how it actually works. Still, it's a fundamental tool to the success of any business.

Mind Your Networking Manners

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by Larry James (Aug 15, 2011)

Here are a few things to keep in mind when you attend networking events! Good manners engenders goodwill and trust from others, and makes it more likely that others will want to work with you.

Don't talk with your mouth full! ;-)

Have You Ever Had Conflict In The Workplace?

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by Bill Stack (Aug 14, 2011)

Conflict in the workplace and even at home is often inevitable. Conflict is generally a good thing. A difference of opinion inspires creativity and growth. Imagine if everyone was the same and agreed all the time. Life would be boring!

The big challenge is knowing how to deal with conflict when it arises to encourage a win:win outcome.

“Seeking first to understand and then be understood,” Stephen Covey

Six Steps to a Stand Out Career Summary

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by Jessica M. Pierce (Aug 12, 2011)

A career summary is five to seven sentences that provide a quick overview of your strengths and accomplishments that you bring to that specific position.  This is the answer to “how you describe yourself”.  This can be utilized on the top of a resume, as a piece of your networking conversations or the dreaded “elevator pitch”.  Here are 6 steps that make your career summary stand out from the rest. 

Branding Story: GrowAZ is Growing Arizona by Helping Entrepreneurs for Free

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by Kathy Bass,The Branding Lady® (Aug 12, 2011)

GrowAZ.org is a FREE, early stage business “marketplace” for ideas, advice, community, resources, jobs, news, mutual support and marketplace awareness for Arizona Entrepreneurs Helping Arizona Entrepreneurs.  As an entrepreneur helping entrepreneurs, I'd like to share their branding story with you:

How did GrowAZ get started and what is the brand about?

How to Protect Yourself from Unemployment Claims and Wrongful Termination Lawsuits

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by Kerri Lawrey-Jones (Aug 10, 2011)

You have an employee who continually falls short of your expectations.  You have talked to them, mentored them, pleaded with them and they continually make mistakes, so you terminate them.  Then, no sooner than they are out the door, you are slapped with an unemployment claim or worse yet, sued for wrongful termination.

So, how do you protect yourself from the repercussions of firing a problem employee?  Unfortunately, there is no guarantee you will win your counter-claim, but the only way you can possibly fight it is to DOCUMENT, DOCUMENT, DOCUMENT!

Measuring Your Online Marketing Strategy with Social Media Metrics and Tools

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by Justin McGill (Aug 10, 2011)

Having discussed the metrics and tools best suited to understanding the success of your SEO strategy in my last post, it’s time now to turn our attention to social media. You can approach social media ROI by seeking to determine how well your customers are engaging with you through various outlets.

Social Media Metrics to Follow

The success of your social media strategy depends on how well your target audience interacts with you. You can get a feel for customer engagement using the following key metrics:

Kid Rock Consistently Rocks his Brand

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by Kathy Bass,The Branding Lady® (Aug 9, 2011)

The Kid Rock brand {Kid is his name and Rock is his game}… looks pretty simple on the surface, yet, it took him 20 years to own his brand and to be accepted as “that's what Kid does.”  Kid stopped in the Valley of the Sun last Friday night on his "Born Free" tour with Sheryl Crow.  It was an awesome concert, and I loved the opening with a raw photo slide show documenting the history from being a Kid to being a 40-year old Kid.  I was inspired about his truth to his brand, and always love a great branding example to learn from.

Cut, Take 27, That is a Wrap

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by Larry James (Aug 8, 2011)

When actors are shooting scenes in a movie, if the scene didn't go well, the director will shout, "Cut!" Next, he will have a few brief words with the actors and do another take. When the actors do the scene to his satisfaction, he'll say, "That's a wrap!" and move on to what's next.

Can You Really Grow Your Business More By Reading More?

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by Bill Stack (Aug 5, 2011)

Here's a simple way to start getting the knowledge you need to start growing your business.

Start reading!

While that sounds like an answer you may not want to hear, studies overwhelmingly show "leaders are readers," and that you have to "learn before you earn." So what are some good books that will help you start to grow your business today?

Here's a recommended reading list we give all of our coaches and our clients.

Have you read some?

Should you go back and re-read those?

Branding, Landing, Launching for Conscious Entrepreneurs

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by Kathy Bass,The Branding Lady® (Aug 5, 2011)

Last week I attended the Branding, Landing, Launching event for Conscious Entrepreneurs at the W Hotel here in the Scottsdale/Phoenix area. There were seven great speakers, two wonderful emcees, one hundred + energetic entrepreneurs and lots of generous sponsors that made the free event happen. Thanks to everyone for making this event a success, for helping our local entrepreneurs, and for spreading the importance of having a brand. If you missed this dynamic event or just want a brief recap, here are the three main areas and highlights to help you see success in your branding and business efforts:

Measuring Your Online Marketing Strategy with the Right SEO Metrics and Tools

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by Justin McGill (Aug 2, 2011)

Measuring the success of your online marketing strategy depends on understanding the differences between ROI in traditional marketing and ROI in the online world. When it comes to your SEO strategy, your ultimate goal is of course generating traffic that leads to conversions, but in order to truly gauge the effectiveness of your campaign, you’ll need to understand the dynamics that go into reaching that goal. Analytics programs offer a lot of data, but sometimes it can all be overwhelming. Let’s start by discussing what metrics you should be watching.

Time-Value Branding

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by Kathy Bass,The Branding Lady® (Aug 2, 2011)

Since we are in an era of too many choices competing for too little time, this blog is inspired from a book I just finished: “The 24-hour Customer: New Rules for Winning in a Time-Starved, Always–Connected Economy.” By Adrian C. Ott

Why Doing Less Gets More Done!

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by Ely Delaney (Aug 1, 2011)

As you may have noticed, I haven’t posted anything for a while. As a matter of fact, I generally post on 6 different blogs and I haven’t written anything for months on any of them. It really is for one simple reason...

Commitment Overload!

Asking for a LinkedIn Connection

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by Jessica M. Pierce (Aug 1, 2011)

How many times have you received a LinkedIn request and had no idea who that person was that sent the request?  If you are in career transition, then it is likely that you want to network with people you likely don't know.  There is an appropriate way in which to get connected to them.  Here are a couple ideas...

Tips to Get Responses from Connections

1.  Find something in Common

Do You Ever Have One of THOSE Days?

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by Amanda Collins (Jul 31, 2011)

What a week! And it seems to be going around. More and more, I hear from people who are having challenges in their lives and businesses on a seemingly regular basis. Customers are more demanding, vendors want their money yesterday, and even the family can pull you in different directions. What do you do, though, when you're the boss? Quit your own job? Move to Costa Rica? While those options might look good on paper, they're probably not feasible for most of us.

The Art of Listening

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by David Cooke (Jul 29, 2011)

Even though every single sales training program emphasizes listening as the one of the single most important requirements for successful sales people, over 79% of the people surveyed comment that salespeople's greatest weakness is their poor listening skills.  Is it because they are so bad at listening that they don't learn that skill in sales school?  Or, is it that sales school simply doesn't know how to educate people on the art of listening.  While it is a combination of many factors, sales professionals teaching sales professionals how

Power up! Branding Stories for Success - JULY

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by Kathy Bass,The Branding Lady® (Jul 29, 2011)

I’d like to share some Ladies Who Brand Phoenix Power up! branding stories to help you strengthen your brand for success.  Here are three recent stories from people that attended our July branding workshop.  We’ll use Penny, Qunicy and Ronnie for anonymity and I’ll bet many of you can relate to their stories.

“Since my business requires a large investment, I’d like to establish trust quickly.”

Community Announcement: Sudden Cardiac Arrest Association, East Valley chapter, hosting Charity Movie Premiere

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by Mitra Khamedoost (Jul 26, 2011)

On Friday, August 26, 2011 the Sudden Cardiac Arrest Association, East Valley chapter (SCAA-EV), is hosting Light of the Lamp Charity Movie Premiere at the Higley Center for the Performing Arts.

Strengthen Your Brand

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by Kathy Bass,The Branding Lady® (Jul 26, 2011)

Starting your business requires a lot of your time and energy to get it up and running.  As you build a loyal following and serve more clients, your marketing will require less of your efforts and other resources, but strengthening your brand never stops needing attention.

 Before you attempt to strengthen your brand, make sure these three key elements are in place:

Are You Leading the Way?

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by Bill Stack (Jul 25, 2011)

When you step into a leadership role, you become someone who is in the position of influencing other people. While much has been written on the subject of leadership there is a difference between simply understanding leadership and actually being a leader. In my experience, there are four steps ("4 E's") that are critical to developing a simple, yet very effective leadership process in your business.

Fact or Fiction: What's Your Story?

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by Amanda Collins (Jul 24, 2011)

I was recently speaking with a colleague about a project on which we are collaborating, and I started with, "I've been so busy...." She stopped me right there. "I have a request for you: When you say that, begin with 'Once upon a time' because you're telling a story."

Straight to the Point!

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by Larry James (Jul 22, 2011)

What's the point of networking?

In a word. . . "Relationships!"

Networking is your access to opportunity. Access comes through developing close, personal relationships with others. It's constructing a network of support. Building alliances is important. If you neglect nurturing relationships you put your career plans in jeopardy.

Back by popular demand: NetworkingPhoenix.com Signature Charity Contest!

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by Gelie Akhenblit (Jul 22, 2011)

We have truly enjoyed getting to know so many of the amazing charities based here in Phoenix and the surrounding communities. Over the past two events, our Signature Charity Contest has brought attention to many non-profit organizations whose efforts impact thousands. We would love to include your favorite orgnaization in the contest to be named this event's Signature Charity and receive a complimentary exhibitor table! Please see instructions below and good luck! 

How to Play!

Step One: Get Entered

Branding Story: Scottsdale Chamber of Commerce Launches Branding Effort

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by Kathy Bass,The Branding Lady® (Jul 22, 2011)

The Scottsdale Area Chamber of Commerce is launching a branding effort aimed at better identifying all it has to offer its members.

“We have been very involved in the economic development and business advocacy fields for years, but we haven’t really talked about it in a way to show what the chamber is all about,” said Rick Kidder, the chamber’s president and CEO.

Community Announcement: Vote today! Help the Father Figure Foundation win the $50,000 Pepsi Refresh Grant

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by Mitra Khamedoost (Jul 21, 2011)

NetworkingPhoenix.com member Robb Charles is requesting your help! Recently the newly founded Father Figure Foundation was officially selected by Pepsi to compete to receive a $50,000 Pepsi Refresh Grant. Please take the time to vote in support of this dynamic organization. Voting runs from July 1st through July 31st. The Pepsi Refresh program is a philanthropic initiative by Pepsi to fund amazing ideas that refresh the world. The Father Figure Foundation was chosen as one of those organizations.

Substantiating Travel & Entertainment Expenses

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by Aaron Blau (Jul 21, 2011)

Although the computer age and modern telecommunications have reduced the need for in-person contact, it is still sometimes necessary for businesses to send employees out of town on business, or to entertain clients and customers. How travel and entertainment expenses are handled can have an impact on your net income, your paperwork burden, and on the tax results for you and your employees.

Guest Post: My Experience at May's NetworkingPhoenix.com Signature Event

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by Gelie Akhenblit (Jul 20, 2011)

This is a guest post from one of our past attendees of the May 2011 Signature Event, M. Tim Weaver.  You can reach Tim on Twitter at @Tim_Weaver. 

Get Credit for the Value You Provide through Branding

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by Kathy Bass,The Branding Lady® (Jul 19, 2011)

First, branding starts with a quality product or service.  Then branding is about showing your value, and understanding that your brand must stand for something to the customer.  Building your brand keeps you in your customers’ minds – the only place it counts, but if you don’t show the value, you will become undervalued.

Branding Story: Vs Barber Stays a Cut Above by Treating Clients Like Family

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by Kathy Bass,The Branding Lady® (Jul 15, 2011)

How the Brand Started:

Being a barber wasn't the career Igor Ilyabayev, owner of V's Barbershop in Phoenix and Scottsdale, had in mind even though the profession has been in his heritage.  But at the age of 19, Ilyabayev changed his mind and decided to follow in the footsteps of his father, uncle and aunt.

"At first, I didn't want to go into the family business. My father convinced me, so I had something to fall back on," Ilyabayev said.

How the Brand was Discovered:

Job Opportunity: Sales Professional

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by Mitra Khamedoost (Jul 13, 2011)

Point Scan Go, an online marketing firm, is looking for a qualifies Sales Professional. For more company information go to www.pointscango.com.

Qualifications:

Stand Out LinkedIn Profiles - 6 Profile Steps

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by Jessica M. Pierce (Jul 13, 2011)

One of the best things professionals can do for a great online social media presence is to have a 100% completed profile on LinkedIn. There are 6 main areas on your profile that you must have completed before you have a 100% completion.

Why Do SEO Professionals Dislike PPC?

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by Justin McGill (Jul 12, 2011)

The debate continues to rage over whether SEO or PPC will benefit your online marketing strategy most effectively. While it’s true that PPC can generate quality traffic for your site, there are some good reasons most SEO professionals balk at using it extensively. Let’s take a look at the top four:

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