Greater Phoenix's Networking Events Calendar

This blog post from Forbes was so compelling, I decided to give myself a blog writing pass this week so I could share this excellent post this from Erika Andersen.  It is the perfect win-win-win situation for all of us!  The beginning of her post is what grabbed me because I can relate to her and her husband.  Here is what Erika says:

Did you know that many people who feel and act confident now, didn't feel that way at first? Want to know their secret? Confident people aren't in a battle with their feelings, so if you are trying to control your feelings, try allowing them to be there instead of controlling them. This will free your energy up to act, instead of fighting with yourself.

While in Chicago, I was enthralled with two sculptures because of the non-stop crowds that they drew.  It was fascinating to watch the variety of interactions and joyful responses from the crowds. Even though I had already seen one of these sculptures three times, my eyes were re-opened.  It inspired this blog in hopes that it will re-open your eyes by taking a 360 degree look at your brand, as well as observing the different ways people interact with your brand to make sure your brand experience is enthralling.

Evolution is inevitable, which means you can't run your company the same way forever.  Being stagnant is one of the top reasons people re-brand.  It just happens, so it is okay.  But, if you don't do anything about it, that is not okay because you will lose business.  Everyone has room for improvement and change is the only constant we have.  Embrace uncertainty, have an open mind, and hope you get inspired by these 10 ideas to breathe new life into your brand & your business:

What people usually mean when they start talking re-branding is wanting to put a new spin on things. They want to change perceptions without changing the business or the way they do or think about things. Most think that once they get that cool new logo or business card design, everything will be different. But the inside hasn't changed, which is why just getting re-designed doesn't work.  This is the equivalent of putting a fancy new outfit on the same, tired body.

Starbucks knows what it's like to be re-branded {4 times since 1971}...  I know what it is like to be re-branded… but do YOU know what it is like?  It isn't just about the logo, so this re-branding story from a local entrepreneur, Dena Patton, should help you out! 

How did you feel BEFORE re-branding?

Are you continually having to explain what you really do?  Are you are one of the many people that aren’t sure what makes you stand out from the competition or are you stuck?  If this is you or if you have outgrown your original business idea, you’ll want to read on.  Don’t worry… more and more people are re-branding these days, so you are not alone. 

Here are the top 3 reasons that prompt re-branding efforts: