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My Company, SEORCHERS, is launching a new web developer product this coming Monday. We are going through great lengths to ensure the launch goes smoothly and effectively. This includes several hours of my own time doing research for product launches. I have taken tons of pages of notes, and compiled a total launch strategy for our Small Business Web Design product and would like to provide an overview for those of you in a similar situation.

The term viral marketing, though sometimes negatively viewed as cousin to the evil computer virus, has created its own niche on the online marketing world. At its core, viral marketing simply means creating a marketing idea that viewers will pass along to their friends and contacts, creating far-reaching potential for exposure. By taking advantage of social networks and media, businesses can spread their message using word of mouth with the goal of reaching far more viewers than possible otherwise.

Creating a Viral Message

In today’s business world, it can be very easy to ruin a company’s reputation. Sometimes all it takes is one scandal, but sometimes all it takes is one slanderous comment. That is why it is even more important than ever that companies focus on online reputation management.

Google first noticed that it had a speed problem back in 2001, when immediate news about the September 11^th attacks could not be found on the search engine. In those days Google updated its index only once every 30 days, making it impossible for searchers to find current news. The realization of the magnitude of this problem spurred the creation first of Google News (which quickly became a household name), and now Google Caffeine, an application that updates the Google index every few seconds.

Online video marketing is one of the most effective and efficient ways to distribute your message to a wide audience without breaking your advertising budget. As the average web user’s attention span gets shorter and shorter, fewer people take the time to read long articles or pages full of text. Those same users, however, will easily spend one to two minutes watching a video that discusses the topic that interests them.

This post is re-posted with permission from one of my readers, Suzanne Smith, but felt it was relevant and something most people here at NetworkingPhoenix.com could find useful.

Spring cleaning haunts pack-rats, neat freaks, moms and kids alike. After cleaning out all of your unwanted junk, what do you do with it? Make a couple of bucks by reselling your unwanted goods on online auction sites or marketplaces.