Getting a few more dollars out of each customer can put startups on a fast track to success.
Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer (BECAUSE the question was asked FIRST) adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say yes to that question, that's millions of extra dollars in the burger maker's pocket.
Imagine a bank that credited your account with $86,400 every day. Each night the bank cancels whatever is left in the account… whatever you failed to use during the day.
What would you do? Surely you would strive to spend every cent, every day!
After meeting with business owners that are making fortunes in this economy and with people who are struggling, it becomes clear that TOP difference between these two groups of business owners is their respective attitudes.
Sometimes, since there is so much "news" that tells us how bad things are that business owners forget to look at the big picture.
They hear that there is a crisis and begin to believe it. Therein lies their downfall from that moment until and unless that belief changes back to reality...
How to Use Scripts to Ensure Consistency in Customer Service
Is your first reaction like that of my clients - scripting doesn’t work, scripting is too artificial, scripting doesn’t take into account different personalities? I’ve heard just about every excuse as to why scripts won’t work; but, as I wean my clients onto the idea and they see their bottom line increasing, converts are made. Here’s how to get started.
The four main areas to consider when writing a script are:
-- Systems are your way of empowering your team to do large parts of your job just as if you were doing it personally. They can reduce your hours and stress by getting average people to do a great job…sound fantastic? Well, it is easy once you know a couple of tricks…
Speaking in a university setting following the end of World War II, Churchill, somewhat prophetically, predicted that with the collapse of some of the world’s military and political empires, the world was entering a new phase. This new phase, he foretold, would be one where creativity, innovation, ingenuity and personal initiative would rule the day.
Putting together the “dream team” for your business can be as easy as taking an “action” rather than “information approach.” With a plethora of training options open to employers, it can often be puzzling to find the strategies that are going to achieve results.
NetworkingPhoenix.com recently sponsored a very successful ActionCOACH Business is Booming Tour seminar last Tuesday and it was a great night of learning from Brad Sugars, the founder of the global franchise that I belong to. Due in no small part to NetworkingPhoenix.com, over four hundred business owners and key managers learned that night the 28 different principles for growing a business, even in the “Down Economy”.
Today, quality initiatives, superior service, cost of doing business and succeeding at doing business are commonly shared ownership issues. Reliance on individual experience and competencies and even greater reliance on fragmented cross-organizational work units can actually prove prohibitive to achieving these.
I use the term testing and measuring frequently. This practice forms an essential part of our ongoing mentoring programs with clients. What are we talking about anyway? It’s quite simple…read on.