Have you heard the story about the two guys selling watermelons?
There were these two guys from Texas who had a little money and an old pick-up truck, they heard they could buy these watermelons in Mexico for $1 each and they decided that they could sell them for $10 per dozen. They did a great business and sold out before they even got halfway to Dallas. But, while sitting on the side of the road, counting their money, they noticed they were a little short of the amount they had started with. They wondered what the problem was since they had done a brisk business and it finally dawned on them-what they needed was a bigger truck.
Well, that's not exactly what we are talking about here... however, even these two guys could have a completely different outcome if they put together a plan. Giving stuff away is a powerful business building strategy that attracts new and repeat customers. And while it may seem counterproductive, people will always go out of their way to receive something for free.
Believe it or not, there are benefits of giving something away for free. For example, once someone has tried your product or service they often recognize the value and will continue to purchase what you have to offer. In addition, when someone has received something for free they feel somewhat obligated to continue to buy from you. In both cases, you gain the opportunity to earn future business.
Giving away free gifts is a viable marketing strategy when used correctly. Put some thought into what you could offer that would entice your prospects. Make sure that it is something they would consider to be of value. And remember that the value of a customer gained will far out-weigh the cost of what you give.
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Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. For more great ideas, visit http://www.AttaBoySolutions.com/blog
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