If you have read the first three parts of this series, you will have learned how to develop an SEO strategy with no costs aside from your commitment of time. The following are some additional ways for you to expand your online presence at not cost:
Other Things You Can Do
Once you start seeing the results of your work the natural question becomes, “What else can I do?” Well, when it comes to an online presence there are plenty of things to do. Many of which are very time consuming, so it is important you understand the undertaking.
- Social Media Participation – The first thing I recommend is participating on social networks. Take the time to build your following on Twitter and increase your Likes on Facebook. This is easier said than done. It takes an unwavering commitment to producing great posts, great content, and building relationships. The more authoritative your social media presence is though, does have direct impact on your natural search engine rankings. This has been confirmed by Google.
- Content Creation – This may involve having several brainstorm sessions to identify what types of content to create. This is good not only for additional blogging ideas, guest blogging opportunities, but it is also good for you to use this content for lead management or lead nurturing purposes. Since this guide is strictly built for improving rankings, I won’t go too much further into the new age sales cycle here. But the moral of the story is content, content, content!
- Monitor Your Conversion Rates – Maybe that shiny new graphic you created isn’t really helping you at all. Be sure to monitor those conversion rates to determine how effective your website really is. Don’t be afraid to understand a redevelopment of your website. Websites can become greatly outdated in as short as 12 to 24 months. If your website is older than that, it is probably due for a makeover!
Conclusion
Although this guide walked you through developing an entire SEO strategy solely using free resources, it is important to understand the time commitment involved. That time commitment could double or triple of these steps are not something you are used to doing as there will be a learning curve. That said, with total determination and a solid work ethic, you can start implementing this SEO strategy today and be positioning your business for long term success tomorrow!
